Senior Content Marketing Manager, Sales Enablement

Overview

As Senior Content Marketing Manager, Sales Enablement, you will lead strategy and creation of high-impact content assets to empower Deel’s sales org and boost brand, leads, and customer engagement. You’ll partner with product, marketing, and sales to produce compelling collateral that supports sales cycles and aligns with business goals. You’ll use analytics and industry trends to optimize performance and maximize impact. This is a chance to shape content that scales with a global SaaS platform and drive revenue growth.

Pay / Benefits

• Stock options
• Health Insurance (Medical, Dental, Vision)
• 401k Retirement Plan
• Disability Insurance
• Life Insurance
• Employee Assistance Program (EAP)`,`Flexible Savings Account (FSA)`,`Flexible time off (PTO)`,`12 paid holidays per year`,`Parental leave: 16 weeks (birthing) / 8 weeks (non-birthing)

Responsibilities

• Lead development and execution of content marketing strategies aligned with Deel's goals
• Create, manage and optimize content for pitch decks, battlecards, sales scripts, one-pagers, blogs, white papers, web, social, and email
• Collaborate with product, design, and sales to drive prospect engagement and conversions
• Develop content plans based on audience research, market trends, and competitive analysis
• Oversee content calendar and ensure timely delivery of high-quality content
• Optimize content for SEO, lead generation and conversion
• Analyze content performance with tools like Google Analytics, HubSpot, and similar
• Manage content distribution and amplification for maximum reach
• Build and maintain relationships with external creators, agencies, and partners
• Track and report content KPIs to evaluate ROI and improve strategies

Key requirements

• 6-9+ years in sales enablement marketing or related roles with emphasis on digital and B2B
• Strong track record creating high-impact sales enablement content that supports sales cycles
• Proven ability to lead content marketing initiatives and manage multiple projects
• Deep understanding of SEO/AEO, content optimization, and analytics tools (Google Analytics, SEMrush, HubSpot)
• Experience working with cross-functional teams to align content with business goals
• Ability to translate complex ideas into clear, engaging content
• Excellent communication, project management, and leadership skills
• Experience with CMS and marketing automation platforms
• Strategic thinker with tactical execution abilities
• Bachelor’s degree in Marketing, Communications, Journalism or related field

• strong communication
• leadership
• project management
• Google Analytics
• HubSpot
• SEMrush

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