Senior Product Marketing Manager

Overview

As Senior Product Marketing Manager, you will shape how the Employee Share Plans portfolio is positioned and communicated globally. You will translate product strategy into clear market propositions and drive targeted go-to-market and adoption activities. You’ll partner with Product Managers and regional marketing teams to ensure market readiness and compelling messaging across clients and participants. This role sits in the Product team and offers a cross‑regional, collaborative environment with a strong focus on lifecycle-driven positioning and performance impact.

Pay / Benefits

• Flexible work
• Health and wellbeing rewards
• Share purchase plan with company contribution
• Recognition awards
• Team get-togethers
• Supportive, inclusive culture

Responsibilities

• Define and evolve positioning, value propositions, and messaging for the global Employee Share Plans portfolio
• Translate product strategy and roadmap into clear market narratives and commercial propositions with Product Managers
• Assess market, client, and participant needs to identify value in campaigns and adoption initiatives
• Keep core collateral, digital content, training materials, and bid content accurate and governed
• Support market readiness and launch of new products and major enhancements with enablement and go‑to‑market activities
• Provide concise messaging, playbooks, and product materials to Front Office and regional teams for client conversations
• Incorporate customer feedback, competitive intelligence, and market insights into strategy and roadmap discussions
• Support participant engagement through compliant and relevant education and communications
• Monitor product awareness, adoption, and performance to guide targeted improvements
• Establish consistent product naming and narratives to improve clarity for clients and internal teams

Key requirements

• Proven experience in Product Marketing within financial services, fintech, or SaaS
• Strong financial product experience and understanding of regulated environments
• Experience crafting go-to-market strategies, positioning, and launches
• Track record partnering with Product Managers across the lifecycle
• Experience developing B2B and B2C messaging and propositions
• Strong communication and cross-functional collaboration across global teams

• Strong communication and stakeholder management
• Collaborative, proactive approach
• Attention to detail and ability to meet deadlines
• Financial analysis, forecasting
• Excel skills
• Clear and concise messaging development

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