In this role you will define and deliver the UK&I AI strategy for Entain, driving commercial growth, better customer experiences, and operational efficiency across leading betting and gaming brands. You’ll shape an ambitious AI roadmap with cross-functional teams, embedding AI across digital and retail channels. You’ll influence senior stakeholders, build credible business cases, and deliver measurable value through scalable AI solutions. This is a strategic, hands-on leadership role at a global, innovation-driven company.
Pay / Benefits
regular bonus
pension
25 days annual leave
wellbeing and development days
private healthcare
ShareSave scheme
Responsibilities
Own and deliver the UK & Ireland Commercial AI strategy and roadmap with measurable commercial outcomes
Identify, prioritise and implement AI opportunities across customer experience, operations, marketing, safer gambling, and revenue growth
Lead adoption of Generative AI, Agentic AI, ML and advanced analytics across digital and retail channels
Partner with Product and Technology to shape AI architecture, data platforms and operational frameworks for scalable delivery
Act as senior AI advisor to executive stakeholders, building business cases and guiding AI investment decisions
Key requirements
Significant experience leading enterprise-scale AI, data or digital transformation programmes with measurable commercial impact
Strong track record developing and executing AI strategies delivering customer, operational and revenue outcomes
Experience working across commercial, product, engineering and data teams within complex, matrix organisations
Deep expertise in Generative AI, Agentic AI and machine learning applications
Hands-on knowledge of cloud-based AI and data platforms (AWS, GCP), MLOps frameworks and modern data architectures
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