Commercial Planning & Category Strategy Manager – North Europe (SodaStream)

Overview

In this role you drive transformational demand strategies for SodaStream in Northern Europe, shaping how the business grows across brick-and-mortar and digital channels. You will embed data-driven decision making, elevate customer partnerships, and uphold best-in-class store execution to support sustainable growth. You’ll work with cross-functional teams to align on market priorities and deliver integrated commercial solutions. This is a high-impact role with a clear focus on perfect store standards and shopper insights to accelerate category leadership.

Responsibilities

• Lead bespoke demand acceleration channel strategies to maximize category growth
• Identify growth opportunities via granular shopper value offers and execution standards
• Leverage analytics for precision targeting and personalized execution (Most Valuable Store, Store Clustering)
• Develop category leadership initiatives and selling stories for retail and digital environments
• Define and implement Perfect Store (PICOS) standards across physical and digital retail
• Ensure best-in-class in-store and online execution, optimizing visibility, availability, and conversion
• Track KPI performance and feedback loops to drive continuous improvement
• Co-develop insight-led selling stories and JBPs with key retail partners
• Collaborate with Sales, Trade Marketing, and RGM to align priorities at local level
• Engage with DX global team to share best practices and lift from other clusters
• Lead and inspire cross-functional teams to deliver integrated commercial solutions
• Foster agility, innovation, and data-driven decision-making

Key requirements

• Proven experience in commercial strategy, demand generation, or category management
• FMCG/consumer goods experience across multiple markets
• Deep expertise in Perfect Store and retail execution excellence
• Experience leveraging data analytics, digital tools, and shopper insights to drive growth
• Strong commercial acumen
• Ability to influence stakeholders and build internal and external relationships
• Collaborative and entrepreneurial mindset balancing strategy and execution

• collaborative
• entrepreneurial
• influencing skills
• data analytics
• shopper insights
• digital tools

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