Category & Shopper Development Lead

Overview

In this role, you will lead UKI Category Management and Shopper Marketing, guiding the commercial direction with a shopper-first mindset. You’ll drive omnichannel campaigns, leverage data-driven insights, and partner with retailers to grow category share. You’ll develop strategies, assets, and activation plans that align with business goals and market dynamics. This position offers cross-functional influence, a focus on collaboration, and an opportunity to shape shopper experience across Philips Personal Health.

Pay / Benefits

• generous pension contribution
• private healthcare
• flexible benefits
• family friendly policies
• learning opportunities
• competitive benefits

Responsibilities

• Lead UKI category management and shopper marketing teams, setting priorities and building capabilities
• Develop and implement multifaceted category, trade and shopper campaigns across portfolios
• Analyze sales data, market trends, and shopper insights to identify growth opportunities and inform strategy
• Support account managers and retailers in delivering growth plans and optimizing assets and budgets
• Create compelling category and shopper growth stories to influence retailers and support joint business planning
• Develop trade marketing assets while adhering to brand standards and regulatory requirements
• Apply a data-centric approach to optimize campaigns and ROI
• Foster shopper-centric activation plans and ensure execution excellence across channels
• Evaluate performance of initiatives and distill insights for continuous improvement
• Build strategic retail alliances and negotiate beneficial partnerships
• Collaborate with Sales, Marketing, and in-store teams to translate priorities into customer plans
• Oversee campaign plans, activation programs, merchandising guidelines, and toolkits

Key requirements

• Minimum 7 years of experience in Category Management, Shopper Marketing, Trade Marketing, Customer Marketing, Commercial Strategy, Sales or Marketing
• Demonstrated experience leading and developing teams and driving category growth with insights
• Excellent stakeholder management skills
• Customer and consumer first mindset
• Analytical and strategic thinking
• Digital savvy
• Natural storyteller
• Coaching and executing through others

• stakeholder management
• collaboration
• analytical thinking
• data analysis
• insights leveraging
• omnichannel campaign execution

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