Online Brand Manager - Matrix & Biolage

Overview

In this role you will steer the digital strategy for Matrix and Biolage, aligning online brand equity with commercial plans. You will drive online growth, oversee media activation budgets, and partner with retailers and Look Fantastic to secure prime digital shelf visibility. You will execute campaigns and product launches, optimize assets and data capture, and analyze performance to continuously improve ROI. This is a fast-paced, collaborative position that shapes how these professional brands compete online.

Pay / Benefits

• industry-leading benefits package
• share options
• enhanced pension plan
• private medical and dental insurance
• discounted gym memberships
• paid fertility leave

Responsibilities

• Define and execute the online vision and growth for Matrix and Biolage
• Manage media activation budgets across Google Search, Google Display, paid social, and Criteo retail media platforms
• Serve as the primary contact for commercial teams and external partners (e.g., Look Fantastic) to drive joint business plans and digital shelf visibility
• Plan and run digital campaigns and product launches on the activation calendar
• Optimize digital assets and capture first‑party data for key retail events
• Analyze performance metrics (ROAS, Share of Search, CTR, CVR) and implement test & learn improvements
• Coordinate channel demand forecasting with supply chain and marketing to ensure stock and budget accuracy

Key requirements

• Foundation in performance marketing or digital media campaigns (brand, agency, or retailer)
• Experience in sponsored search, paid social, or retail media
• Strong analytical skills for tracking e‑commerce KPIs and optimizing digital shelf visibility
• Effective relationship builder with internal teams, external buyers, and agencies
• Agility to manage multiple retail budgets and prioritize campaigns in a fast-paced environment
• Self-motivated learner with curiosity about the professional hair industry and digital commerce trends

• collaboration
• analytical mindset
• communication
• sponsored search
• paid social
• retail media

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