EMEA RGM Analytics Lead - Promo, Mix, Tools

Overview

In this role you will shape promotional investment and product mix decisions across EMEA for decorative paints. You will establish standards to evaluate promotional effectiveness and drive revenue and margin improvements through better mix management. You will build and roll out digital tools and data foundations to empower commercial teams with actionable insights. You will collaborate with Sales, Brand & Category, and Digital teams to turn data into measurable business impact. This is a data-driven, cross-market role at the heart of growth and commercial strategy.

Pay / Benefits

• competitive compensation
• health and wellbeing support
• learning and development opportunities
• flexible working arrangements
• local benefits

Responsibilities

• Define a consistent approach to evaluating promotional effectiveness (baseline, uplift, ROI) and establish post-event evaluation across EMEA
• Analyze promotional performance by channel, retailer, and category to guide future investments
• Set promotional strategies and investment guidelines across key channels and help markets prioritise opportunities
• Forecast the impact of price, volume and product mix on revenue and margin, identifying opportunities across brands and channels
• Partner with Brand & Category and Sales to translate mix opportunities into actionable plans
• Ensure promotional and mix assumptions are reflected in business planning
• Lead the roadmap for digital revenue growth management tools from requirements to market rollout
• Establish and promote RGM data definitions and drive adoption and integration of analytics into decision-making

Key requirements

• Master’s degree in business administration, economics, engineering, analytics or a comparable field
• At least 5 years of experience in revenue growth management, commercial analytics, category management or related field with hands-on promotional evaluation
• Strong analytical skills and ability to translate questions into analytical solutions and tools
• Hands-on experience evaluating promotions and identifying opportunities to improve returns
• Strong understanding of revenue drivers (price, volume, mix) and how to break down performance
• Advanced Excel and strong Power BI; SQL or Python is an advantage
• Experience with data models, metric definitions and multi-source systems, and collaboration with technical teams or external partners
• Strong leadership, project and stakeholder management across international markets
• Fluent English

• strong collaboration across cross-functional teams
• influencing and stakeholder management
• communication of complex insights simply
• Excel
• Power BI
• SQL

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