Digital Business Analyst

Overview

As a Digital Business Analyst, you will support digital and ecommerce initiatives to enhance customer experience. You’ll collaborate with Product, Development, Testing and Systems teams to translate needs into requirements and user stories, guiding projects from concept to delivery. You’ll contribute to high-impact initiatives such as loyalty migrations, SFCC implementations, marketing personalisation, and multi-country launches. This role suits a fast-paced environment where cross-functional collaboration and agile delivery drive measurable ecommerce growth. You will help shape digital solutions that improve customer journeys and conversion across channels.

Responsibilities

• Gather requirements and translate them into clear user stories for digital initiatives
• Collaborate with Product, Development, Testing and Systems teams to drive projects from concept through delivery
• Support and guide ecommerce and customer experience projects across multiple initiatives
• Participate in agile ceremonies and help maintain backlog and sprint plans
• Coordinate stakeholder expectations and ensure alignment across teams

Key requirements

• Retail experience essential
• Business Analyst experience in digital/ecommerce
• Salesforce Commerce Cloud (SFCC) exposure
• Strong Agile experience
• Excellent stakeholder management skills
• UX/UI knowledge would be a bonus

• Stakeholder management
• Cross-functional collaboration
• Clear communication
• Salesforce Commerce Cloud (SFCC) exposure
• SFCC Page Designer (implied)
• Agile methodology

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