Senior Social Strategist

London Source: WhatJobs

See advert for pay

Overview

In this role you will lead culture-led social and content strategy for a major European fashion brand, shaping engagement on Instagram, TikTok and YouTube. You’ll work cross-functionally with influence and PR to craft cohesive campaigns that resonate with diverse audiences and reflect the brand’s value proposition. You’ll mentor a team of social managers and content creators, translating data into strategic moves and staying ahead of evolving social trends. This is a high-impact position within a dynamic, agency-style environment that values creativity and collaboration.

Pay / Benefits

robust benefits and people programs
professional development opportunities
mentorship programs with industry leaders
hybrid work arrangement
vibrant and inclusive culture
rewarding top talent

Responsibilities

Architect culture-led social media and content strategies aligned with client objectives and audience aspirations
Ideate, plan, and oversee platform-native content with visual direction and asset development in collaboration with the Studio team
Integrate social strategy with influence and PR to deliver cohesive campaigns and earned media impact
Build, mentor, and manage a team of social managers and content creators
Serve as senior strategic advisor to clients, translating brand challenges into actionable social narratives
Translate performance data and market intelligence into insights and strategic recommendations
Monitor emerging social trends and platform evolutions to anticipate client needs and competitive advantages
Oversee strategic content calendars and asset management across multiple regions, with guidance on briefs, copy, and assets

Key requirements

8+ years in social media and content strategy, ideally in a leading agency or in-house fashion/lifestyle setting
Deep expertise in Instagram, TikTok, and YouTube, including platform nuances and community engagement
Experience in high-street fashion is highly desirable
Proven ability to lead and develop high-impact strategies that drive engagement and brand affinity
Extensive collaboration with influence and PR teams to create integrated campaigns
Track record of mentoring teams and delivering creative, productive work environments
Strong client management and advisory skills with ability to present complex strategies to senior stakeholders
Advanced analytical skills with a data-driven mindset and ability to articulate ROI
Excellent communication, storytelling, and brand voice adaptation for fashion/lifestyle