You will lead YouGov Sport UK, driving commercial growth and client servicing excellence in a high-priority market. You will manage a high-performance team, shape the UK Sales strategy across syndicated, custom, and media offerings, and align with global sport priorities. You’ll foster cross-functional collaboration, own key stakeholder relationships, and steer data-driven, proactive client delivery. This role combines leadership, strategic sales, and thought leadership to advance YouGov’s sport business.
Responsibilities
Lead a commercially savvy, high-performance team to hit ambitious growth targets in UK Sport.
Develop and execute a sales strategy for UK Sport across syndicated, custom, and media offerings; set targets for direct reports and align with global Sport budget.
Drive sector knowledge and sales approach; coordinate marketing activities and a year-round calendar of thought leadership initiatives.
Utilize Salesforce and connected tools to manage pipeline and client relationships; oversee contract negotiations, license management, data management, security and integrations.
Support Product & Data teams to ensure sector-appropriate data/tools and fill gaps; ensure data quality and policy alignment.
Oversee teams servicing UK Sport clients across subscriptions and custom projects; ensure timely, high-quality delivery in collaboration with cross-functional delivery teams.
Maintain strong communication with cross-functional teams to own delivery of projects sold to clients; manage workload and resourcing to meet client needs.
Drive initiatives to evolve client deliverables and foster proactive client outreach aligned with the sport business news cycle.
Key requirements
Leadership experience with proven track record of leading high-performance teams of 20+ people.
Professional relationships and deep contacts in the UK sport sector.
Experience in both commercial and research/delivery within a relevant B2B organization (e.g., market research, sport sponsorship/consulting).
Passion for process/workflow optimization, sales acumen, and data hygiene.
Category and product knowledge; personal passion for sport is a plus.
Excellent communication and coordination skills; highly organized; able to interact with all organizational levels.
Independent, self-starter who builds strong relationships with internal and external stakeholders.
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