Planning & Data Partner

Overview

In this role you will translate consumer and media data into clear marketing objectives and strategic direction for News UK brands. You’ll work with cross‑functional teams to shape pitches, content strategies, and creative solutions grounded in insights. Harness AI tools and synthetic data to improve research and planning efficiency, while delivering thought leadership on media, creativity, and culture. This is a partner-focused role that balances data storytelling with impactful commercial storytelling.

Pay / Benefits

• Private medical insurance
• Gym discounts & ClassPass
• Bikes for Work & Electric Car scheme
• Pensions with employer contributions
• LinkedIn Learning access
• 25 days holiday + bank holidays + volunteering days

Responsibilities

• Analyse first- and third-party audience data to guide cross-portfolio media reach
• Uncover distinctive audience insights to steer content solutions and strategic responses
• Collaborate with client, agency development, content, and commercial brand teams on pitches and brainstorming
• Translate complex data insights into engaging narratives for senior stakeholders
• Champion AI tools and synthetic data to enhance research and planning efficiency
• Deliver thought leadership content on media, creativity, and culture

Key requirements

• Extract meaningful insights from tools such as TGI, YouGov, PAMCo, RAJAR to provide cross‑platform media recommendations
• Confident communication tailored for senior stakeholders and multidisciplinary teams
• Strong strategic and creative instincts grounded in consumer journeys and marketing principles
• Ability to work autonomously, prioritise tasks, and delegate to maintain momentum
• Experience using AI tools as research assistants to drive workflow efficiencies
• Interest or experience in applying behavioural economics to marketing and media strategies

• Confident communication
• Strong strategic and creative instincts
• Autonomy and task prioritisation
• TGI
• YouGov
• PAMCo

Full job description from WhatJobs. Apply for this role →