Paid Media Specialist

London Source: WhatJobs

See advert for pay

Overview

In this role you own end-to-end paid media activation for one or two markets, driving planning, buying, and optimisation across the full funnel. You work hands-on with in-house platforms and direct vendor relationships to deliver efficient, high-impact campaigns. You connect funnel objectives to Klarna’s growth KPIs, reporting performance and insight-led recommendations. You collaborate with creative, product, and platform partners to scale media across digital and offline channels. This is a practical, in-house activation role that values ownership and fast iteration in a fast-growing fintech context.

Responsibilities

Own end-to-end paid media planning, buying, and optimisation for 1–2 priority markets, with flexibility to support others
Activate campaigns across the full media funnel and a diverse channel mix (performance, brand, offline)
Hands-on in ad platforms (setup, bidding, audiences, QA, trafficking, in-flight optimisation)
Develop media strategies linking funnel objectives to Klarna growth KPIs
Report on performance, efficiency, and effectiveness with clear recommendations
Collaborate with ad platforms, publishers, sales houses, and ad tech vendors
Perform media operations tasks (platform access, billing, contracts, vendor admin)
Follow platform/channel developments and translate into actionable planning and buying improvements

Key requirements

Four or more years of paid media planning and buying experience
Hands-on in an in-house media team or equivalent operator role (not primarily agency-facing)
Built, launched, and optimised campaigns in Google, Meta, and TikTok
Experience with Google UAC or app campaigns as part of a performance mix
Experience activating a full-funnel channel mix across search, social, programmatic, video, and offline
Ability to work across multiple markets with depth in primary ones
Data-to-action mindset with ability to move campaigns, vendors, and partners toward deadlines