Sr. GTM Lead, MeasurTwitch , Twitch Ads

London Source: WhatJobs

See advert for pay

Overview

In this role you will be the subject-matter expert on Twitch audience insights and measurement within the Twitch Go-to-Market team. You will build a scalable Twitch insights playbook, translate data into compelling narratives for advertisers, and partner with GTM, sales, product, and A&I teams to drive revenue. You will influence strategy and champion data-driven decision-making through Twitch-native signals and Amazon data. This position blends rigorous analytics with a customer-facing, revenue-focused remit in a fast-growing ad ecosystem.

Responsibilities

Build the Twitch insights playbook from scratch with scalable audience insights and measurement case studies
Translate complex Twitch data into clear narratives that demonstrate incremental ad value
Develop senior-level relationships with marketing decision-makers as the Twitch audience intelligence expert
Generate actionable insights using Amazon data, Twitch signals, third-party research, and measurement tools
Develop expertise in Twitch metrics and Amazon measurement tools and evolve how we communicate Twitch value
Support revenue growth by identifying high-impact insight gaps and aligning roadmaps with pipeline outcomes
Advocate for data-driven decisions and guide advertisers on full-funnel, cross-platform strategies
Influence product and GTM strategy with strategic internal documents
Scale analyses to other categories/locales using AI-native solutions
Collaborate with A&I and product/engineering to pilot new measurement solutions for live streaming

Key requirements

Experience influencing leadership decisions at the organizational level
Experience managing cross-functional programs and coordinating release schedules
Experience with Core Cloud Technology Services (Compute, Edge, Hybrid, Security, Networking)
Experience in Go-To-Market, Business Development, Sales, or Consulting
Experience with Data & AI technologies (AI/ML, GenAI, Analytics, Database, Storage)
Preferred: experience interpreting data and making business recommendations
Preferred: experience negotiating and executing complex legal agreements