Business Director - Integrated Marketing

Overview

In this senior leadership role, you own the strategy and performance of Bumble’s International Core Markets, building a long-term vision that drives sustainable growth and local relevance. You lead a team of market leaders, translating global strategy into insight-led market plans and guiding cross-functional collaboration. You navigate complexity, prioritize initiatives, and foster a culture of measurement and learning. This position offers impact through shaping market strategies, brand leadership, and cross-market collaboration within a fast-moving, inclusive environment.

Responsibilities

• Own and align the strategy and performance of Bumble's International Core Markets portfolio, driving growth and cultural relevance
• Lead and develop a high-performing team, translating strategy into market plans
• Drive cross-portfolio alignment, prioritizing initiatives and sharing learnings
• Assess performance, prioritize investments, optimize as needed
• Establish success metrics and champion a culture of measurement and learning
• Use consumer insights to challenge assumptions and evolve market strategies
• Build partnerships with Global Marketing, Creative, Media, Product Marketing, Growth, Communications, Partnerships, Research & Insights and other teams
• Communicate performance, priorities, risks, and opportunities to senior leadership with clear recommendations
• Foster an inclusive team culture grounded in trust, accountability, openness
• Act as a senior leader across the International organization, sharing frameworks and leadership practices

Key requirements

• Bachelor's degree; MBA or Master's is a plus
• +12 years of experience in brand, integrated, or strategic marketing, preferably in consumer tech, lifestyle, or culturally-driven brands
• Proven experience leading multiple markets or a complex portfolio with clear strategic impact
• Strong people leadership with ability to coach and develop teams
• Strong strategic thinking linking portfolio and market dynamics
• Ability to diagnose complex market challenges and translate insights into strategic choices
• Strong commercial and analytical judgment with data-driven prioritization and ROI framework experience
• Deep understanding of integrated marketing and the role of brand, media, partnerships, communications, growth in outcomes
• Understanding of international marketing balancing global consistency with local relevance
• Proven ability to influence senior cross-functional stakeholders
• Excellent executive communication and relationship-building skills
• Ability to operate effectively in a fast-moving environment
• Excellent presentation and interpersonal skills

• leadership and people development
• collaboration and cross-functional influence
• communication and storytelling
• integrated marketing strategy
• brand, media, creators, partnerships, communications, product marketing, growth
• data analysis, ROI frameworks, performance measurement

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