In this role you will lead oncology brands in the UK to drive growth, market share and patient impact. You will translate international and regional strategy into local plans, guide brand and campaign execution, and ensure high-quality omnichannel delivery. You will develop marketing materials using global frameworks and collaborate with cross-functional partners to optimize resources and governance. The position offers exposure to launch strategies, data-driven optimization, and a patient-centric approach in a leading pharma environment.
Responsibilities
Translate international and regional priorities into ICE-aligned plans to drive growth and patient impact
Set brand strategy and campaign direction across the portfolio with prioritization and quality
Lead, coach and develop the local marketing team and cultivate high-performance culture
Review performance, insights and resource needs to re-prioritize actions
Develop and optimize marketing mix and digital/GenAI-enabled insights for key segments
Design omnichannel patient and customer journeys and activation strategies
Ensure cohesive omnichannel delivery across brands and touchpoints
Lead launch strategies with governance and cross-functional follow-up
Foster cross-functional collaboration with Sales, Medical, Value & Access and partners
Ensure compliance with policies, SOPs and ethical standards with governance and sharing workflows
Key requirements
Significant pharmaceutical marketing experience (ideally from another pharma company)
UK pharma experience and understanding of the UK healthcare system (highly desirable)
Strong understanding of pharmaceutical markets, customers and healthcare systems
Proven experience in integrated marketing strategy and campaigns
Omnichannel marketing and digital engagement capability
Strong financial acumen including budget management and ROI assessment
Proven cross-functional leadership and stakeholder management
Strategic, analytical, data-driven mindset with ability to handle complexity and incorporate digital/AI tools
University degree in life sciences, marketing, business, or related field;
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