Senior Consultant, MarTech Business Analystl

Overview

As a Senior Consultant in MarTech Business Analysis, you bridge business needs with marketing technology capabilities. You collaborate with client teams and colleagues to shape functional designs for CDPs, marketing automation, and CRM platforms. You’ll deepen expertise in Marketing Technology and data-driven marketing across diverse platforms and industries. You’ll contribute to delivery through requirement gathering, process documentation, and shaping deliverables that drive platform adoption and transformation. This role offers impact across high-profile MarTech programmes in a supportive, values-driven firm.

Pay / Benefits

• Hybrid working policy (London, Belfast, Edinburgh)
• Coaching and return-to-work support
• World-class development and technical skills growth
• Focus on wellbeing and work-life balance
• Opportunity to work with iconic brands
• Competitive culture and inclusive environment

Responsibilities

• Assist in stakeholder interviews, requirements workshops, and discovery sessions for MarTech platform implementations and digital marketing transformation
• Document and analyze current-state business processes and marketing workflows to identify improvement opportunities via MarTech
• Develop and contribute to functional specifications, use cases, and user stories translating business needs for technical teams
• Participate in implementation and post-implementation phases, supporting UAT, training, and change management to drive adoption
• Identify and document risks, issues, and dependencies related to MarTech deployments and contribute to mitigation and escalation
• Maintain project documentation (BRDs, functional design documents, and test scripts) across MarTech workstreams
• Stay informed on emerging MarTech trends, platforms, and AI-driven marketing to contribute to internal communities of practice

Key requirements

• Foundational understanding of MarTech concepts (marketing automation, CRM, CDPs)
• Analytical and problem-solving skills with ability to break down business challenges
• Understanding of platforms such as Adobe Experience Platform (AEP), Salesforce Data Cloud, Salesforce Marketing Cloud
• Basic data concepts including SQL, databases, and APIs; interest to deepen technical knowledge
• Strong communication and interpersonal skills for client and team collaboration
• Familiarity with Microsoft Excel and PowerPoint for data analysis and presentations
• Desire to earn industry certifications such as AEP Business Practitioner, Salesforce Data Cloud Consultant, or BCS Business Analysis Practice
• Understanding of AI applications in marketing; comfort using AI tools and LLMs in work processes

• Curiosity
• Initiative
• Strong communication
• MarTech concepts (CDP, CRM, marketing automation)
• AEP, Salesforce Data Cloud, Salesforce Marketing Cloud
• SQL, databases, APIs (basic)

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