In this role you will own Teya’s paid media engine across Meta, TikTok, Google and other platforms to drive qualified merchant acquisition within a hyperlocal, multi-market framework. You will lead cross-market media strategy, balancing scale with payback discipline and coordinating with sales, field teams and external partners. You’ll apply AI-enabled workflows to optimize efficiency and demonstrate impact through incrementality and data-driven decisions. Your work fuels growth for small businesses across Europe and shapes how marketing connects to revenue.
Pay / Benefits
GymPass health benefits
extended maternity/paternity leave
Cycle-to-Work Scheme
Health and Life Insurance
Pension Scheme
25 days annual leave (+ bank holidays)
Responsibilities
Own and optimize the paid media engine across Meta, TikTok, Google and other platforms with strict CPA accountability and market-specific pacing
Implement tiered allocation across markets, using agents and senior judgement to scale top markets while testing others
Decide scaling, pausing, and sequencing of campaigns across markets; manage platform and agency relationships with sharp briefs and performance bars
Run hyperlocal media flights in collaboration with the VP, including DOOH, programmatic display, local radio/print and guerrilla activations
Coordinate with field/inside sales to align media density with sales capacity; drive saturated density to reduce SMB CAC
Own the lead-qualification engine: score inbound leads against ICP and route to sales or nurture; ensure smooth handoffs and capacity planning
Use attribution and incrementality to guide channel mix; report to Monthly Growth Council and optimize payback inputs
Bring AI-first workflows into daily work: specify, test, and ship AI agents; showcase 2–3 AI-driven examples in interviews
Prepare and present a portfolio of AI tools and workflows you’ve built to multiply output
Key requirements
8+ years in digital / paid performance / growth marketing
proven success running paid media at scale across Meta, TikTok, Google
experience building marketing–sales bridges (lead scoring, handoffs, capacity coordination)
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