Digital Marketing Manager

Digital Marketing Manager | Wicken, Ely, Cambridgeshire | Full Time | £30,000 per annum

Our client is a specialist industrial cleaning business delivering high-quality cleaning and maintenance solutions to commercial, industrial, and corporate clients across the UK.

The Role

They are seeking a Digital Marketing Manager to take ownership of the digital side of the business, with a particular focus on growing the organic side of Google, improving the website, SEO and Google visibility, keeping up with AI search and wider developments, managing and developing LinkedIn and Instagram, and looking at website traffic, enquiries and ultimately new business generated.

Key Responsibilities

• Growing the organic side of Google and reducing reliance on PPC
• Improving the website, including increasing the number and quality of pages/content
• SEO and Google visibility
• Keeping up with AI search and wider developments
• Managing and developing LinkedIn and Instagram
• Looking at website traffic, enquiries and ultimately new business generated
• Working alongside any existing PPC/IT specialists where needed
• Taking ownership of the digital strategy rather than simply managing individual tasks

Requirements

Essential

• Experience across digital marketing, SEO and organic search
• Experience improving website content and visibility
• Understanding of Google search and SEO
• Experience managing social media platforms, including LinkedIn and Instagram
• Ability to analyse website traffic, enquiries and lead generation
• Ability to take ownership of a digital strategy
• Understanding of current digital and AI search developments

Desirable

• Experience working alongside PPC and IT specialists
• Experience in a role focused on reducing reliance on paid advertising through organic growth

Whats In It For You

• £30,000 per annum
• 37.5 hours per week
• Hybrid working
• Ideally around one day per week in the office near Cambridge, with the remainder working from home
• Flexibility around working hours
• Part-time considered

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