Used Car Sales Executive

Used Car Sales Executive – Join our Award-Winning Dealership!

Location: FOW Winsford, Wharton Retail Park, Weaver Valley Road, Winsford, Cheshire, CW7 3AL

Earning Potential: £40,000 - £60,000 OTE | Uncapped commission

Full-time: 5 days out of 7, including weekends

Benefits: 28 days annual holiday | Pension scheme | Healthcare plan | Employee discounts | Free parking

Great Salespeople deserve great earning potential! If you can sell, build relationships and deliver a great customer experience, we want to hear from you.

We’re looking for ambitious and enthusiastic Used Car Sales Executives to join our growing team at FOW Winsford – a busy, high-volume dealership selling over 750 used cars every month .

With a strong flow of customers, a huge choice of vehicles and uncapped commission , you’ll have the opportunity to build a successful career and take control of your earning potential.

Our Sales Executives typically have the opportunity to earn £40,000 – £60,000 OTE , and because commission is uncapped, your success can take you beyond that.

Whether you’re already an experienced automotive Sales Executive or you have a proven track record in another face-to-face sales environment, if you have the drive and personality to succeed, we’d like to meet you.

Why FOW?

At FOW Car Supermarket, we’ve proudly served customers across the Northwest for over 67 years. As the region’s largest independent used car supersite, our name is trusted by thousands. We offer unbeatable value, a huge choice of vehicles, and a seamless car-buying experience.

We’re a family-owned, independent motor retailer built around integrity, trust, transparency and doing the right thing for our customers .

Our Winsford dealership is a major used car operation, selling 750+ vehicles every month. That means you’ll be joining an established sales environment with a strong customer base, quality enquiries and plenty of opportunities to sell.

What You’ll Be Doing

• Building relationships – welcoming customers, understanding what they’re looking for and building genuine rapport
• Selling cars – helping customers find the right vehicle from our extensive range and confidently progressing opportunities into sales
• Maximising every opportunity – presenting finance and additional products clearly, compliantly and in line with each customer’s needs
• Managing your customers – taking ownership of the journey from initial enquiry through to vehicle handover
• Following up opportunities – proactively managing enquiries and keeping in touch with prospective customers
• Delivering results – working towards individual and team targets for vehicle sales, finance and additional products
• Creating a great experience – making buying a car straightforward, professional and enjoyable
• Working as a team – contributing to a positive, ambitious and high-performing sales environment

Who are we looking for?

You don’t necessarily need years of motor trade experience.

We’re interested in great salespeople – people who can listen, communicate, build trust and confidently close a sale.

You may already work in automotive sales, or you could come from another successful sales environment such as retail, property, telecoms, financial services, recruitment or other customer-facing sectors.

What matters is your ability and your attitude.

Ideally, You’ll Have

• A proven track record in face-to-face, one-to-one or consultative sales
• Excellent communication and relationship‑building skills
• Confidence discussing finance and additional products with customers
• The ability to work towards and exceed sales targets
• A professional and customer‑focused approach
• Good organisation and digital skills
• Resilience, energy and the motivation to succeed
• A willingness to learn and develop your knowledge of FCA requirements and compliant selling
• A full UK / EU driving licence

Previous automotive sales experience and knowledge of motor finance would be an advantage, but for the right salesperson, attitude, ability and ambition are just as important.

What’s in it for me?

• £40,000 – £60,000 OTE with Uncapped Commission. We believe great performance should be rewarded. Your commission is uncapped, giving you the opportunity to directly influence how much you earn.
• 750+ cars sold every month. You’ll be joining a busy, established dealership with genuine sales volume and a strong flow of customer opportunities.
• A brand customers already know. With more than 67 years in the motor trade, you’ll be selling for an established independent retailer with a strong reputation and thousands of customers.
• Opportunity to develop. We want ambitious people who want to improve, earn more and progress. Perform well and there are opportunities to build a long‑term career with FOW.
• A team that wants you to succeed. You’ll work alongside experienced colleagues and managers in a supportive but performance‑driven environment where success is recognised and rewarded.

Ready to accelerate your career?

We’re not just looking for someone to fill a sales position.

We’re looking for people with energy, ambition and the drive to succeed who want to build a rewarding career in automotive sales.

If you’re already selling cars and looking for your next opportunity – or you’re a proven salesperson who believes your skills could take you further – we want to hear from you.

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