Area Sales Manager

Area Sales Manager – Outdoor Play Equipment

Location: Beds, Berks, Bucks, Herts, Oxs, Hants, Wilts, Gloucs, Dorset

Salary: £37,000–£44,200 basic + uncapped commission

Benefits: Company car or £650 monthly car allowance, private healthcare, 25 days’ holiday + bank holidays

The Opportunity

Are you a driven, relationship-focused sales professional looking for an opportunity to maximise your earnings while selling a product that makes a real difference to communities?

We’re recruiting an Area Sales Manager to develop sales across Beds, Berks, Bucks, Herts, Oxs, Hants, Wilts, Gloucs, Dorset for an established, family-run manufacturer of innovative outdoor playground equipment.

With an impressive international presence, a strong manufacturing operation and thousands of completed play areas worldwide, this is an opportunity to join a business with an excellent reputation for quality, creativity and customer satisfaction.

You’ll be responsible for developing relationships with a diverse range of customers, identifying new business opportunities and managing projects from the initial enquiry through to delivery.

The Role

As Area Sales Manager, you will take ownership of sales across your territory, selling a range of outdoor playground equipment into public and private sector markets.

• Developing new business opportunities across Beds, Berks, Bucks, Herts, Oxs, Hants, Wilts, Gloucs, Dorset
• Building relationships with Parish Councils, Local Authorities and schools.
• Identifying additional opportunities with housebuilders, holiday parks and leisure operators.
• Following up qualified leads generated by the internal sales co-ordinator.
• Conducting customer site visits, surveys and consultations.
• Delivering engaging product presentations alongside the in-house 2D and 3D design teams.
• Preparing tailored solutions to meet customers’ requirements, budgets and available spaces.
• Managing opportunities through the sales process, working closely with the project co-ordinator to ensure successful project delivery.
• Maintaining a strong pipeline of opportunities and consistently working towards sales targets.

This is a consultative, relationship-led sales role where you’ll combine new business development with account management, solution selling and project coordination.

What We’re Looking For

We’re keen to hear from commercially minded sales professionals who enjoy developing relationships, identifying opportunities and closing business.

Ideally, you will have:

• Experience in a field-based B2B sales or Area Sales Manager role.
• A proven ability to develop new business and manage a sales pipeline.
• Strong relationship-building, presentation and negotiation skills.
• The confidence to engage with a variety of customers and stakeholders.
• A proactive, organised and self-motivated approach.
• The ability to manage multiple opportunities and projects simultaneously.
• A full UK driving licence and willingness to travel
• Experience selling into Local Authorities, schools, construction, housebuilding, landscaping, leisure or related sectors would be advantageous, although transferable sales experience will also be considered.

The Package

The successful candidate will receive an attractive package, including:

• £37,000–£44,200 basic salary, depending on experience.
• Uncapped commission, with realistic opportunities to earn additional income based on performance.
• Company car or £650 monthly car allowance.
• 25 days’ annual leave plus bank holidays.
• Private healthcare.
• The opportunity to represent an established manufacturer with a strong product offering and an international track record.

About the Business

You’ll be joining a successful, family-run manufacturer specialising in the design and production of innovative outdoor play equipment.

With its UK headquarters and manufacturing facilities based in Cumbria, the business combines in-house expertise, product innovation and a commitment to creating engaging outdoor spaces for children and communities.

Its equipment can be found across thousands of play areas internationally, making this an opportunity to represent a well-established product range with a clear purpose and tangible benefits for customers.

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