Senior CRM Executive

Senior CRM Executive

A fantastic opportunity at a top global law firm for an experienced Senior CRM Executive who can hit the ground running and take ownership of the day-to-day BAU CRM management and support. You'll be joining a fabulous team within a firm that is investing heavily in its CRM environment.

What's On Offer:

• Salary to £50,000
• Hybrid working (3 days office / 2 days remote)
• Excellent employee benefits
• Lifestyle & family friendly benefits

Senior CRM Executive – What You'll Be Doing:

• Jointly manage the firm's CRM (InterAction) and e-Marketing (Vuture) platforms
• Resolve ServiceNow queries promptly, promoting user capability and best practice
• Lead resolution of Data Change Management (DCM) tickets
• Deliver CRM and e-Marketing training, including inductions and group sessions
• Advise on data quality, contact management, list creation, reporting, campaigns and automation
• Support data management, archiving and categorisation
• Maintain best practice guides and training materials
• Manage superuser and focus groups to gather feedback and identify system improvements
• Advise Marketing and Business Development on segmented marketing lists, data quality and deliverability
• Maintain target lists for Global Key Clients and Strategic Growth Clients to support lead generation and tracking
• Produce sector and regional data quality reports and support improvement initiatives
• Manage global data mapping and imports, including partner onboarding and joint event data
• Support the development and implementation of e-Marketing improvement strategies
• Assist with CRM and e-Marketing dashboards and reporting

Senior CRM Executive – What We're Looking For:

• Marketing or CRM experience gained within a law firm
• System and data management experience, including administrator experience of CRM systems (preferably InterAction) and e-marketing systems (preferably Vuture)
• Experienced and confident working with and for partners and lawyers

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