CRM Manager

London | Part-time, ideally 3 days per week | Hybrid working

An international law firm is looking for a CRM Manager to take ownership of its CRM strategy, systems and approach to client data.

This is a fantastic opportunity for someone who enjoys combining the strategic and hands-on elements of CRM . You’ll have real ownership of the firm’s CRM platform, driving adoption and best practice while helping the Marketing & Business Development team turn client and relationship data into meaningful commercial insight.

The role is part-time, ideally three days per week , although there is some flexibility around how the hours are structured.

The role

Working closely with fee earners, Marketing & Business Development and wider business services teams, you’ll be responsible for ensuring the firm gets maximum value from its CRM and e-marketing technology.

Key responsibilities will include:

• Owning and continually developing the firm’s InterAction CRM platform
• Driving CRM adoption and engagement across the firm
• Ensuring client and contact data is accurate, valuable and effectively maintained
• Developing reporting and processes to provide meaningful client, relationship and business insights
• Supporting client segmentation and targeted marketing activity
• Helping fee earners effectively capture and develop client relationships and interactions
• Establishing and maintaining strong CRM processes, data governance and GDPR compliance
• Delivering CRM training and support to stakeholders at all levels of seniority
• Troubleshooting system and user issues and identifying opportunities for improvement
• Managing relationships with third-party CRM suppliers and consultants
• Monitoring developments in CRM, relationship intelligence and associated technology
• Managing the firm’s e-marketing platform and supporting the M&BD team with campaigns and mailing lists
• Providing insight and reporting around e-marketing activity
• Contributing to wider M&BD, digital and client data projects

About you

You’ll be an established experience with InterAction is essential and someone who is comfortable taking genuine ownership of a CRM environment and working autonomously.

Ideally, you’ll also bring:

• Previous CRM experience within a law firm or professional services environment
• Strong knowledge of CRM, relationship intelligence and e-marketing tools
• Experience with Vuture would be advantageous
• Strong analytical skills and confidence working with client and relationship data
• Excellent Excel and Microsoft Office skills
• Exposure to tools such as Power BI, Fabric or Copilot would be useful
• The confidence to engage, influence and train stakeholders at all levels, including senior fee earners
• Strong project management and organisational skills
• A practical, solutions-focused and hands-on approach
• Excellent attention to detail and communication skills
• The ability to work autonomously while remaining a collaborative member of the wider M&BD team

Why consider it?

This is an opportunity to join a highly regarded international law firm with a friendly and collaborative culture.

You’ll have the autonomy to really own CRM, influence how it is used across the business and help shape an approach that supports business development, client relationships and revenue growth .

The firm offers hybrid working, values face-to-face collaboration and provides a supportive environment with a genuine focus on professional development.

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