CRM Analyst: Lifetime Value & Insights (Flexible Work)

City of Westminster Source: WhatJobs
See advert for pay

Molton Brown is seeking a CRM Analyst to support the CRM Manager with customer behaviour insights and lifetime value reporting across markets. The role covers developing CLV models, loyalty program foundations, and recency/frequency/value metrics to inform planning.

The position focuses on analysing customer data, campaign ROI, and segmenting communications; experience in retail and health & beauty is preferred. 12-14 months fixed-term contract in London.

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