PPC & Paid Media Manager

Overview

RM is advertising this vacancy on behalf of TTS, formerly part of RM. TTS has joined the Eduviva Group and the successful candidate will be employed by TTS as part of Eduviva.

Would you like to help enrich the lives of learners around the world?

At TTS we aim to give every child, every day, a reason to love learning.

We're proud to have supplied schools and learning environments across the globe with innovative educational resources for 40 years offering over 50,000 resources, of which 6,000 are our own developed IP!

Our in-house experts collaborate with teachers and educational experts to create unique and innovative resources that engage children and inspire a lifelong love of learning. Every TTS resource provides unlimited learning opportunities and is made to last, making the most of schools’ and nurseries’ limited budgets and ensuring years of classroom use.

TTS is part of the RM Group – a pioneer in the education technology space, and since 2004, we share a vision to improve education outcomes worldwide.

At RM, we’ve been pioneers of education technology since 1973. We provide technology and resources to the education sector, supporting over 20 million students and improving educational outcomes worldwide.

What we do helps learners at all stages of their lives, from preschool to higher education and professional qualification; we partner with schools, examination boards, governments, and professional organisations globally to make learning more accessible, more engaging, and more impactful.

RM operates through three divisions: Assessment (digital assessment and marking solutions), Technology (managed services, hardware, and software for schools), and TTS (educational resources).

Visit our website to find out more:

The education sector is transforming, so this is an exciting time to join RM as a DigitalPerformance Manager, working in a hybrid capacity, with two days per week based in Hucknall.

We are seeking an experiencedPPC & Paid Media Manager to join TTS and drive the success and growth of our paid online marketing campaigns for our market-leading ecommerce brand in the education sector.

For paid digital advertising you will be responsible for the strategy, execution, and optimisation of paid search campaigns across various online channels. Your focus will be on maximising return on advertising spend, driving customer acquisition, and contributing to the overall revenue growth of the business.

This is a great opportunity for someone who is passionate about search and has a proven track record of increasing traffic and revenue.

Responsibilities

Job Purpose :

As part of a small and experienced core team, thePPC & Paid Media Managerrole is both hands-on and strategic and your day-to-day work will be key to delivering and shaping the future direction and growth of the business.

You will be instrumental in helping to drive and deliver theambitiouspaidadvertisingstrategy and revenue targets, in a competitive B2B ecommerce environment.

Working closely with the Senior Digital Acquisition Manager to developPPCbest practice, lead discussions with internal stakeholders, ensure progress and performance is reported regularly. Including:-

Strategy Development : Develop,planand implement a comprehensivedigital advertisingstrategy tailored to the company’sobjectivesof driving traffic and generating revenue.

Campaign Management : Manage the day-to-day operations of paid campaigns, including budget allocation, bid management and ad copy creative optimisation

Data Driven : Utilise all available data to seek out gaps and new opportunities and formulate this into an executable strategy

Keyword Research : Perform keyword research and content gap analysis to identify and optimise content and monitor the performance of keywords to maximise ROI.

Management Reporting : Develop and present detailed reports on campaign performance, including ROAS, conversions, revenue and other KPIs to stakeholders.

A/B Testing : Conduct A/B testing on various campaign elements to identify the best-performing paid strategies.

Technical SEO & Audits : Conduct audits and monitor website performance and resolve any issues that affect search performance using tools such as Screaming Frog, Ahrefs and SEM Rush. This includes optimising site structure, improving page speed, and monitoring Core Web Vitals.

Content Optimisation : Work closely with the content, brand and product teams to ensure that content is optimised for search engines and addresses the needs of our target audience.

Outreach Campaign Management : Develop and execute effective outreach and link building strategies to build effective backlink strategies and enhance domain authority and rankings.

Analytics and Reporting : Monitor and analyse daily performance metrics with tools such as GA4 and GSC to understand performance and recognise when action is required. Provide regular updates to senior management.

Insights & Trends : Analyse website data and also the paid search data to identify insights and keyword trends to achieve first-page search engine rankings

Market and Competitor Analysis : Analyse competitor campaigns and market trends to identify opportunities and insights.

Stay Informed : Keep up to date with the latest industry news, trends, best practices, search engine algorithms, and sharing knowledge with the team

Experience

• Experience in digital performance management (agency or in-house), preferably in a large e-commerce store environment.
• Solid understanding of the core aspects ofdigital performance
• Solid understanding of the core aspects ofPPC and managing data feeds for Google Shopping
• Proficient in the use of GoogleAds, Bing Ads, GoogleAnalytics,Facebook Ads Manager,Google Search Console,Merchant Centre,Ahrefs, Excel and other data tools
• Exceptional analytical skills, with a solid understanding of web metrics and digital analytics withthe ability to analyse data andprovideactionable insights
• Analytically minded and proficient in the use of GoogleAnalytics, Google Search Console,Ahrefs, Screaming Frog and other tools.
• Solid technical acumen, displaying working knowledge of HTML, CSS, and JavaScript.
• Experience managing a team, their workflow andassistingin their own professionaldevelopment.
• Ability to define structured plans, clearcommunicationand foster collaboration to ensuretimelydelivery of work within an ambiguous, fast paced environment.
• Excellent written and verbal communication skills.
• Willingness to engage in the ways of working in a large, trading-focused business with the ability to work independently and collaboratively within a cross-functional and international team structure

What’s in it for you?

As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign up for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.

To better reflect the society that we serve, we’re committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work. We also want to make the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at

Unfortunately, we are unable to offer visa sponsorship for this role.

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