Paid Media Manager – Meta & Google Ads

Maternity Cover | Full-Time | London / Hybrid

Twenty-Fifth Media is a fast-growing performance marketing agency specialising in beauty, health and wellness .

We partner with ambitious, culturally relevant brands to drive growth through paid media, TikTok Shop and creator-led commerce. Working across Meta, Google and TikTok, we combine performance marketing expertise with a deep understanding of creative, consumer behaviour and the rapidly evolving world of social commerce.

We’re looking for an experienced Paid Media Manager to join our team on a maternity cover contract, taking ownership of a portfolio of client accounts across Meta Ads and Google Ads .

This is a hands-on, client-facing role for someone who is commercially minded, highly analytical and genuinely understands how beauty and e-commerce brands grow.

You’ll be trusted to own performance, identify opportunities, communicate directly with clients and turn data into clear actions that drive profitable growth.

The Role

You’ll take ownership of the day-to-day management and strategic direction of paid media accounts across Meta and Google, covering everything from campaign planning and launches to optimisation, creative testing, reporting and client communication.

Our clients are predominantly within beauty, wellness and e-commerce , so understanding the consumer is just as important as understanding the platforms.

Great performance isn’t simply about what happens inside Ads Manager. We’re looking for someone who can identify winning creative, understand customer journeys, recognise hero products and commercial opportunities, and translate performance data into meaningful growth strategies.

You’ll work closely with our wider team across paid media, creative, TikTok Shop and affiliates to deliver a joined-up approach to growth.

Key Responsibilities

Paid Media Management

• Manage and optimise paid advertising campaigns across Meta Ads and Google Ads
• Own campaign setup, structure, targeting, bidding, budgets and ongoing optimisation
• Manage activity across prospecting, acquisition, retargeting and retention
• Work across Google Search, Shopping, Performance Max and other relevant campaign formats
• Monitor account performance closely and proactively identify opportunities, risks and areas for improvement
• Scale winning campaigns while maintaining agreed ROAS, CPA/CAC and profitability targets
• Effectively manage client budgets across channels and campaigns
• Support tracking, attribution and measurement across GA4, Meta Pixel/CAPI and Google Ads conversion tracking
• Develop paid media strategies aligned with each client’s commercial and growth objectives
• Build clear testing roadmaps across audiences, creative, messaging, offers, landing pages and campaign structures
• Identify opportunities to increase spend and scale accounts profitably
• Understand the wider e-commerce picture, including AOV, CVR, CAC, ROAS, revenue and profitability
• Identify product-level opportunities, including hero SKUs, new launches, bundles and promotional activity
• Understand how Meta and Google work alongside TikTok, TikTok Shop, creators, affiliates and organic social
• Stay ahead of platform changes, trends and new opportunities, proactively bringing relevant recommendations to clients

Creative & Testing

Creative is a major part of how we approach performance at Twenty-Fifth Media. You’ll be expected to understand not only what looks good, but what makes consumers stop, engage and buy .

You will:

• Analyse creative performance and identify winning hooks, formats, messaging and concepts
• Understand the role of UGC, creator-led content, product demonstrations, tutorials, reviews and social proof within beauty advertising
• Identify creative fatigue and opportunities for new testing
• Provide clear, data-led creative recommendations to clients and the wider team
• Brief the creative assets needed to improve and scale performance
• Build structured creative testing frameworks and use learnings to shape future campaigns

Reporting & Client Management

• Own weekly and monthly reporting across your portfolio of accounts
• Turn performance data into clear insights, recommendations and next steps
• Lead regular client calls and performance reviews
• Communicate proactively around performance, opportunities, challenges and upcoming activity
• Help clients understand not only what happened, but why it happened and what we’re doing next
• Build strong, trusted relationships with clients and act as a strategic extension of their internal team
• Work closely with the wider Twenty-Fifth Media team to align paid media with creative, TikTok Shop, affiliate and wider brand activity

What We’re Looking For

We’re looking for someone who can confidently step into the role and take ownership of accounts from day one.

You should have:

• Strong hands-on experience managing Meta Ads
• Strong hands-on experience managing Google Ads
• Proven experience managing paid media for e-commerce brands
• A strong understanding of the beauty, wellness and consumer landscape
• Experience working with and scaling meaningful monthly advertising budgets
• Strong understanding of ROAS, CPA/CAC, CTR, CVR, AOV and other core e-commerce metrics
• Experience across Google Search, Shopping and Performance Max
• Strong knowledge of GA4 and paid media tracking and attribution
• Experience building and executing testing and optimisation strategies
• Strong analytical skills and confidence interpreting data to make commercial decisions
• A strong understanding of performance creative and what makes an ad convert
• Confidence communicating directly with clients and presenting performance
• Excellent written and verbal communication skills
• Strong organisation, attention to detail and the ability to manage multiple accounts and priorities simultaneously

Agency experience is highly desirable.

Previous experience working with beauty, skincare, cosmetics, haircare, wellness, fashion or consumer e-commerce brands would be a strong advantage.

You’ll Be a Great Fit If...

You’re commercially minded and care about the client’s overall growth, rather than simply managing campaigns.

You’re naturally proactive. If performance drops, you investigate why. If something is working, you look for ways to scale it. If an account needs new creative, you identify it and communicate it before it becomes a problem.

You understand that creative and media go hand in hand , particularly within beauty, and you’re comfortable giving clear direction on what should be tested next.

You’re also comfortable working in a fast-moving agency environment, managing multiple priorities and collaborating closely with a small, ambitious team.

Above all, you’re someone we can trust to take ownership, communicate clearly and keep our clients moving forward.

Why Twenty-Fifth Media?

You’ll have the opportunity to work with exciting, fast-growing brands at the intersection of beauty, performance marketing and social commerce .

As a specialist agency, you’ll have genuine ownership of your accounts and visibility across the full customer journeyfrom paid acquisition and creative to creators, TikTok Shop, affiliates and wider e-commerce performance.

You’ll join a collaborative team where ideas are encouraged, performance matters and you’ll have the opportunity to make a genuine impact on the brands you work with.

For this maternity cover, we’re looking for someone who can step in confidently, build strong relationships with our clients and continue delivering the high standard of strategic and performance-led work they expect from Twenty-Fifth Media.

What We Offer

• Competitive salary based on experience, plus commission on growth
• Hybrid working, with a mix of London office days and WFH
• 21 days annual leave + bank holidays
• Office closure over Christmas and New Year
• Your birthday off, always
• The opportunity to work with some of the most exciting brands across beauty, health and wellness
• Exposure to the rapidly growing worlds of TikTok Shop, creator commerce and social-first performance marketing
• Regular progression and development opportunities as the agency grows

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