Assistant Store Manager

Assistant Store Manager - Lifestyle Brand - Flagship Store

Salary: circa £33k + Commission + Benefits

Location: West London

We're looking for an experienced Assistant Store Manager to lead a high-profile lifestyle brand store. If you're commercially focused, passionate about retail, and thrive on leading people and driving sales, this could be your next step.

What You'll Do

• Lead, coach, and inspire your team to deliver exceptional customer service.
• Take full responsibility for store performance, sales, and operations.
• Drive sales growth and exceed KPIs and targets.
• Deliver training and development so your team are confident brand ambassadors.
• Oversee stock control, compliance, health & safety, and store standards.
• Implement promotions and marketing activities to increase footfall and conversion.

What We're Looking For

• 3-5 years' experience as an Assistant Store Manager / Retail Manager / Outlet Manager.
• Proven track record of sales success and team leadership.
• Strong communication and organisational skills.
• Customer-focused with a hands-on, proactive approach.
• Flexibility to work retail hours, including weekends.

What's on Offer

• Competitive salary + commission scheme.
• 25 days holiday.
• Private medical insurance, life insurance & pension.
• Staff lunches, social events & team initiatives.
• Clear training & career development opportunities.

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