CRM Analyst

CRM Analyst
London (Hybrid) Salary up to £35,000

Looking to take the next step in your CRM and data analytics career? This is a great opportunity to join a well-established consumer-focused organisation where you'll play a key role in delivering targeted marketing campaigns, analysing customer behaviour, and helping to drive data-led decision-making across the business.

The Company

They are a recognised organisation with a strong customer focus and a commitment to leveraging data and technology to improve customer engagement. Operating at scale, they invest heavily in digital capabilities, analytics, and customer experience. This role sits within a collaborative team where you'll have the opportunity to work with a broad range of stakeholders and contribute to impactful CRM initiatives.

The Role

As a CRM Analyst, you will support the delivery and optimisation of CRM campaigns through audience selection, campaign analysis, and customer insight generation.

Responsibilities

• Building and defining customer audiences for targeted CRM campaigns
• Using SQL and analytical tools to evaluate campaign performance and generate actionable insights
• Supporting the optimisation of customer targeting strategies across multiple communication channels
• Creating and maintaining campaign data fields and customer data aggregations
• Automating reporting processes and contributing to dashboard improvements
• Ensuring audience selections are accurate, compliant, and aligned with governance requirements
• Collaborating with stakeholders across marketing, data, and technology teams to deliver successful campaigns
• Recommending improvements based on campaign performance and customer behaviour analysis

Your Skills & Experience

• Strong SQL skills and experience working with customer or marketing data
• Ability to analyse large datasets and identify meaningful trends and insights
• Experience supporting CRM, customer analytics, or marketing campaigns
• Excellent problem-solving and troubleshooting capabilities
• Confidence working independently and managing multiple priorities
• Strong attention to detail and a focus on data accuracy
• Comfortable learning new tools, technologies, and processes
• Excellent communication and stakeholder management skills

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