CRM Analyst

CRM Analyst London 35k + Bonus + Benefits

This is an exciting opportunity for a CRM Analyst to join a data-driven organisation undergoing significant digital transformation. You'll play a key role in shaping customer marketing activity, using data and insights to improve campaign performance, customer engagement, and commercial outcomes.

The Company

They are a well-established consumer-focused organisation with a strong emphasis on innovation, data-led decision-making, and customer experience. Investing heavily in digital capabilities, they are building advanced marketing and analytics functions to support continued growth. The business offers a collaborative environment where data professionals can make a visible impact and develop their careers.

The Role

As a CRM Analyst, you will support the delivery and optimisation of targeted CRM campaigns by creating audience selections, analysing campaign performance, and improving data processes.

• Defining and building customer audiences for CRM and digital marketing campaigns
• Using SQL and analytical tools to evaluate campaign effectiveness and provide actionable recommendations
• Creating and maintaining data fields and aggregations to support campaign targeting
• Supporting the optimisation of CRM data and audience segmentation strategies
• Automating reporting processes and enhancing dashboard functionality
• Ensuring data quality, governance, and compliance within customer targeting activities
• Collaborating with marketing, analytics, and wider business stakeholders to deliver successful campaigns
• Identifying opportunities to improve campaign execution and marketing ROI

Your Skills & Experience

• Strong experience using SQL for data extraction, manipulation, and analysis
• Experience supporting CRM, lifecycle marketing, or customer targeting activities
• Ability to analyse large datasets and translate findings into business recommendations
• Knowledge of campaign performance analysis and customer segmentation
• Experience working with reporting tools and dashboards
• Strong problem-solving skills and excellent attention to detail
• Ability to manage multiple priorities in a fast-paced environment
• Strong stakeholder management and communication skills

What They Offer

• Competitive salary
• Performance-related bonus
• Generous pension contribution
• Private healthcare
• Enhanced family leave policies
• Additional wellbeing allowance and wellbeing support
• Comprehensive holiday entitlement
• Ongoing learning and development opportunities
• Clear career progression within a growing analytics and marketing function

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