Industrial Sales - Area Manager

Industrial Sales - Area Manager

Location: Warrington Area (North West, UK)

Salary: £45,000 - £55,000 basic + up to £10,000 annual bonus + company car

Hours: Monday to Friday, 8:00am - 5:00pm (40 hours per week)

The Opportunity

We are recruiting for an ambitious and commercially driven Industrial Sales - Area Manager to join a growing and well-established business operating within the industrial and packaging machinery sector.

This is an excellent opportunity for an experienced sales professional with a proven background in packaging machinery sales and industrial B2B business development to take ownership of an established territory and drive further growth across the UK market.

Working as part of a supportive and collaborative team, you will be responsible for developing long-term customer relationships, identifying new opportunities, and delivering tailored machinery and automation solutions to manufacturing, production and packaging businesses.

The successful candidate will combine strong commercial acumen with a consultative sales approach and a passion for helping customers improve efficiency, productivity and operational performance.

Key Responsibilities

• Manage and develop relationships with existing customers across your territory.
• Identify, target and secure new business opportunities within manufacturing, packaging and industrial markets.
• Promote and sell packaging machinery, industrial equipment and associated solutions.
• Conduct customer visits, product demonstrations and technical sales presentations.
• Generate and follow up quotations, negotiate commercial agreements and successfully close sales opportunities.
• Understand customer production processes and recommend suitable machinery and equipment solutions.
• Work closely with internal engineering, service and customer support teams to ensure excellent customer satisfaction.
• Monitor customer projects from initial enquiry through to installation and after-sales support.
• Maintain a healthy sales pipeline and provide accurate forecasts and market intelligence.
• Attend industry exhibitions, trade shows and networking events to develop brand awareness and generate leads.
• Analyse market trends, competitor activity and customer requirements.
• Accurately update CRM systems and maintain detailed sales records.
• Contribute towards the achievement of company sales targets and strategic growth plans.

About You: Essential

• Proven experience in industrial B2B sales.
• Previous success selling packaging machinery or related capital equipment.
• Strong understanding of manufacturing, production and packaging environments.
• Demonstrated ability to develop new business opportunities and grow existing accounts.
• Excellent communication, presentation and negotiation skills.
• Ability to manage a sales territory independently and effectively.
• Results-driven with a track record of meeting or exceeding sales targets.
• Full UK driving licence.
• Based within a commutable distance of Warrington.

About You: Highly Desirable

• Experience selling automation, packaging equipment, conveyor systems or production machinery.
• Technical understanding of manufacturing processes and machinery applications.
• Knowledge of industrial engineering environments.
• Experience working with blue-chip manufacturing or FMCG customers.
• Ability to provide consultative solutions and understand return-on-investment proposals.

Personal Attributes

• Customer-focused and relationship-driven.
• Professional and consultative approach to sales.
• Highly motivated, resilient and self-managing.
• Commercially astute with strong business acumen.
• Proactive problem-solver with a positive attitude.
• Organised and capable of prioritising a busy workload.
• Collaborative team player with excellent interpersonal skills.

Working Arrangements

This is a predominantly field-based position, focused on developing customer relationships and identifying new business opportunities.

Typically, you will spend:

• 3-4 days per week visiting customers and prospecting throughout your territory.
• 1-2 days per week working from the office, attending meetings, updating CRM records and collaborating with colleagues.

Package & Benefits

• £45,000 - £55,000 basic salary
• Up to £10,000 annual performance-related bonus
• Quarterly bonus payments
• Company car for business and personal use
• Pension scheme
• Mobile phone and laptop
• Ongoing product and sales training
• Career progression opportunities within a growing business
• Supportive and collaborative team culture
• Opportunity to work with innovative industrial and packaging technology

Why Apply?

This is an exciting opportunity for an experienced packaging machinery sales professional to join a growing business where you can make a genuine impact. You'll have the autonomy to develop your territory, build lasting customer relationships, and play a key role in driving business growth, while benefiting from excellent earning potential and long-term career development.

Agency Information

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website

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