Area Sales Manager

Area Sales Manager

Location: Warrington Area (North West, UK)

Salary: £45,000 - £55,000 basic + up to £10,000 annual bonus + company car

Hours: Monday to Friday, 8:00am - 5:00pm (40 hours per week)

The Opportunity

We are seeking an ambitious and commercially focused Area Sales Manager to join a growing industrial engineering business. This role offers the opportunity to work within a well-established international organisation while playing a key role within a close-knit UK team.

Key Responsibilities

• Develop and maintain strong relationships with existing customers.
• Identify and secure new business opportunities across the UK.
• Promote and sell industrial equipment, spare parts and associated solutions.
• Conduct customer visits, product demonstrations and commercial presentations.
• Prepare and present quotations, negotiate commercial agreements and close sales opportunities.
• Understand customer requirements and effectively communicate service requests, parts requirements and minor modifications to internal teams.
• Work closely with engineering and customer service colleagues to deliver excellent customer support.
• Monitor customer orders, project progress and delivery schedules.
• Analyse sales activity, market trends and competitor developments.
• Attend industry exhibitions, trade shows and networking events.
• Maintain accurate reporting, forecasting and CRM records.
• Support the delivery of company sales objectives and business growth plans.

About You

Essential

• Proven experience in B2B industrial sales.
• Experience selling industrial machinery, engineering equipment or manufacturing solutions.
• Strong commercial awareness and technical aptitude.
• Excellent communication, negotiation and relationship-building skills.
• Ability to manage a sales territory independently and effectively.
• Full UK driving licence.
• Based within a commutable distance of Warrington.

Highly Desirable

• Experience within the hot melt equipment sector.
• Knowledge of machinery used in manufacturing, packaging or production environments.
• Strong electromechanical understanding.
• Ability to discuss technical applications and recommend appropriate solutions to customers.

Personal Attributes

• Customer-focused and consultative in approach.
• Self-motivated and highly organised.
• Results-driven with a strong sense of ownership.
• Proactive problem-solver.
• Collaborative team player who contributes positively to team culture.

Working Arrangements

This is a predominantly field-based role, with regular customer visits forming a core part of the position.

Typically, you will spend:

• 3-4 days per week meeting customers and developing business opportunities.
• 1-2 days per week in the office collaborating with colleagues and supporting team initiatives.

Package & Benefits

• £45,000 - £55,000 basic salary
• Up to £10,000 annual performance-related bonus
• Quarterly bonus payments
• Company car for business and personal use
• Opportunity to join a growing international organisation
• Ongoing training and professional development
• Long-term career progression opportunities
• Supportive and collaborative team environment

Why Apply?

This is an excellent opportunity for an experienced technical sales professional to join a business operating within a specialist industrial sector. You'll have the autonomy to develop your territory, the support of an experienced team, and the opportunity to contribute directly to the company's continued growth and success.

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