Key Account Manager Retail

Salary: up to £45,000 per annum + Car + Bonus

About us

CheckFire - serving the fire trade since 1975. With 50 years' experience in the Fire Safety, nobody knows the trade better. We have established a proven track record of excellence and have earned the respect of our customers by delivering quality products and dependable service. As the market leader in the Fire Trade, we offer an unparalleled level of capability and reliability. Our stocks are enormous, our service is personal, and our promises are genuine.

About the role

We are looking for a commercially minded and relationship-focused Channel Manager - Regional Accounts to take ownership of a portfolio of key Retail, Pure Play and Omnichannel customers across the CheckFire, PJ Fire and FireCycle brands.

This is an exciting opportunity to join a growing business and play a pivotal role in driving sales, strengthening customer partnerships, and expanding our presence within the retail sector. You'll be responsible for developing existing accounts, identifying opportunities for growth, and ensuring our brands are positioned for success across both physical and digital channels.

Reporting to the Channel Manager - National Accounts, you'll work closely with customers to deliver effective category and promotional plans, improve ecommerce performance, and enhance digital visibility. As a pioneering role within the business, you'll also be instrumental in identifying and securing new retail opportunities, helping to broaden our customer base and unlock new avenues for growth.

Key Responsibilities

• Manage and develop a portfolio of Retail, Pure Player and Omnichannel accounts.
• Build strong relationships with buyers, category managers, ecommerce teams and key customer stakeholders.
• Identify opportunities to increase revenue, margin and customer engagement across existing accounts.
• Drive account growth through upselling, cross-selling and new product introductions.
• Develop and deliver joint business plans covering ranging, pricing, promotions, product launches and marketing initiatives.
• Create omnichannel strategies that connect online and offline customer experiences.
• Optimise product visibility, merchandising, promotions and availability across digital and physical retail channels.
• Analyse customer performance data including sell-in, sell-out, conversion, traffic, market share and promotional effectiveness.
• Identify and secure new business opportunities within targeted retail accounts.
• Develop strategic partnerships with key customers to support long-term growth.
• Produce accurate sales forecasts, business plans and performance reports.
• Conduct account reviews and gap analysis to identify opportunities for further growth.
• Promote the full Active Fire Division product and service offering, including Recycling, Supply Chain Solutions, Showroom Facilities and Training Academy services.
• Maintain accurate customer records and pipeline activity within HubSpot CRM.
• Ensure commercial policies and account standards are implemented consistently across the customer base.

We're looking for a commercially focused Key Account Manager who combines strong relationship-building skills with a passion for driving growth.

You will ideally have:

• Previous experience managing Retail, Ecommerce, Pure Player or Omnichannel accounts.
• A minimum of 2 years' Key Account Management experience.
• Strong commercial awareness and business acumen.
• Experience building and delivering account plans and sales forecasts.
• Proven success in account development and new business acquisition.
• Excellent communication and stakeholder management skills.
• The ability to influence and negotiate with customers at all levels.
• Strong analytical skills and experience using data to drive decision-making.
• Experience reviewing sales performance, promotional effectiveness and customer trends.
• A proactive and self-motivated approach to account management.
• Excellent organisational skills and attention to detail.
• Experience using CRM systems, ideally HubSpot.
• Experience within the fire protection, fire safety, technical products or related sectors.
• Understanding of retail trading environments and ecommerce performance metrics.
• Knowledge of digital merchandising, promotional mechanics and pricing strategies.
• Experience working with ERP systems and business reporting platforms.
• Exposure to national retailers, online marketplaces and omnichannel customer strategies.

In return we offer the following benefits:

• 25 days holiday + up to 4 days for Christmas Shutdown + Bank Holidays
• Profit Sharing - Receive a percentage of your salary based on the company achieving EBITDA results
• Salary Sacrifice Pension Scheme with Royal London
• EAP Provider with TELUS Health
• Access to Digital GP Appointments and medical professionals
• Free parking including electric charge points
• Excellent and modern onsite facilities including free tea, coffee and fruit

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