Product Marketing Manager

London Source: WhatJobs

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Product Marketing Manager

About Outpost

Global expansion is broken. Without a local entity, conversion rates fall, costs rise, and compliance gets messy. Outpost fixes it.

Selling internationally is a maze of tax, payments, and operational friction. Most brands avoid it or expand slowly and expensively.

Outpost is your modular back office for global commerce.

We operate as Merchant of Record for digital and physical goods across 58+ tax jurisdictions. That means we own the full stack: payments, tax, compliance, and customer experience.

Sell anything, anywhere. Without compromise.

The Role

This is a Product Marketing role for someone who wants to build the GTM engine for a category-defining fintech. From scratch.

You’ll report directly to the CEO and own how Outpost talks about itself, arms its sales motion, and goes to market. Positioning, messaging, sales materials, competitive intel, product launches, customer stories. All of it.

We’re solving one of the hardest problems in global commerce: making cross-border as easy as domestic. But the problem is complex. Tax, payments, compliance, liability. You need to translate that complexity into messaging that resonates with buyers and materials that help close deals.

This is a building role. There’s no playbook to inherit. You’ll create the positioning, write the first battlecards, build the sales decks, and define how we launch products. You’ll enable founder-led sales today and shape the foundation for a sales team tomorrow.

What You’ll Get

Yes, the work is intense. But in return, you’ll own GTM for a company at the intersection of fintech, e-commerce, and global infrastructure.

You’ll work directly with the CEO, shape how Outpost is perceived in the market, and build the commercial engine from the ground up. If you want to define a category and see your work translate directly into revenue, this is the role.

What You’ll Do

Positioning & Messaging

Define how Outpost talks about itself. MoR, tax, payments, liability transfer. Make it clear and compelling
Build the messaging framework that sales, marketing, and the website all pull from
Translate technical complexity into language buyers actually understand

Sales Enablement

Build the sales toolkit: decks, one‑pagers, battlecards, objection handling, ROI frameworks
Create materials for different buyer personas and use cases
Arm the team to close deals faster with better positioning and proof points

Competitive Intel

Track competitors: Global‑e, Paddle, Stripe Tax, Digital River, Zonos, and others
Build and maintain competitive battlecards
Know where we win, where we lose, and how to position against alternatives

Product Launches

Own GTM for new products, features, and market expansions
Coordinate across product, engineering, sales, and marketing
Build launch playbooks that scale

Customer Marketing

Turn customers into case studies, references, and testimonials
Build proof points that give buyers confidence
Create content that shows what Outpost looks like in practice

Content & Thought Leadership

Shape the website messaging and key landing pages
Build thought leadership that positions Outpost as the authority on cross-border commerce
Create content that supports demand gen and sales conversations

Example Projects

Build the core sales deck from scratch and iterate based on deal feedback
Create battlecards for the top 5 competitors with positioning, objections, and landmines
Define the messaging framework for Outpost One (enterprise MoR) vs Outpost Access (tax API)
Launch our physical goods product with positioning, materials, and GTM plan
Turn a flagship customer into a case study that becomes our best sales asset
Rewrite the website messaging to clearly articulate what Outpost does and why it matters
Build an ROI calculator that helps buyers quantify the value of switching to Outpost

What We’re Looking For

Ideal background:

Product marketing at a B2B fintech, payments company, or e‑commerce infrastructure platform
Experience with Merchant of Record, tax, payments, or compliance products
Bonus: worked at or marketed to platforms like Adyen, Stripe, Checkout.com, Paddle, Global-e, Revolut, or similar

Signals we care about

You’ve built sales materials that actually get used and help close deals
You can take a complex product and make it simple without dumbing it down
You’ve done competitive positioning and know how to find the angles that win
You’re a strong writer. Clear, sharp, no fluff
You’re comfortable with ambiguity. This is a blank slate, not a mature function
You want to build, not maintain
Bias for action. You ship, you learn, you iterate

What this role is not

Not a brand marketing or demand gen role
Not someone who needs a big team or agency support to be effective
Not a strategist without execution. You’ll build the materials yourself
Not someone who waits to be told what to do

Why This Role Is Different

Most PMM roles are about optimising an existing machine. This role is about building the machine.

You’ll define how Outpost positions itself in a complex, competitive market. You’ll create the materials that enable sales. You’ll shape how buyers understand a new category of infrastructure for global commerce.

If you want to own GTM at a company solving a hard problem with real momentum, this is it.

Outpost Team

Our team were leaders at Revolut, Airwallex, Adyen and Wayflyer, and we’re backed by top‑tier investors who have built or backed some of the world’s leading fintechs.