Marketing Manager

• Develop effective marketing strategies focused on promoting our software solutions through content marketing, paid advertising, and social media marketing
• Plan, allocate, and control the budget for our future campaigns and product launches
• Define key marketing activities and goals to drive the acquisition of new customers and the retention of existing users
• Oversee the execution of day-to-day promotional activities and ensure the quality and uniformity of our marketing assets (copy, blog content, social media posts, product leaflets, etc.)
• Track and analyse relevant analytics and report on ROI across different marketing initiatives to senior leadership
• Manage working relationships with Sales team to review needs, prioritise and deliver
• Implement global content and collateral strategy for key partners
• Strategies on marketing for select global partners through analysis and understanding of competitive landscape.

Skills and qualifications:

• Excellent written and oral communication skills
• Strong understanding of the complex set of consumer behaviours
• Strong broad marketing experience ideally in a similar field
• Knowledge of the latest digital marketing trends and technologies
• Strong analytical and project management skills and superb attention to detail
• Excellent leadership skills and the ability to work as part of a team
• Understand Chinese culture and language is essential

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