Social Media Marketing Manager

About Lumibop

At Lumibop, we’re on a mission to surprise, delight, and connect through beautifully crafted, one-of-a-kind greeting cards! With familiar melodies, mesmerising lights, and intricate pop-up designs, we turn everyday moments into unforgettable experiences ⭐

We’re looking for a Social Media Manager

This role is pivotal in enhancing our online presence and engaging with our audience across various social media platforms.

Responsibilities

• Create and implement a comprehensive social media marketing strategy that aligns with the brand’s vision and marketing objectives, in collaboration with the Co-Founder.
• Define target audiences, content pillars and tailor content strategies to meet their preferences across various platforms.
• Create and implement a strong community management strategy.
• Analyze engagement metrics to assess performance and adapt strategies as needed to improve reach and interaction.
• Work closely with the Co-Founder, Creative Director and Graphic Designer to brief and deliver organic and paid social campaign content following platform best‑practice.
• Develop additional intentional, engaging and on‑brand content across TikTok, IG and Pinterest.
• Own publishing strategy and be responsible for all publishing.
• Maintain the content calendar to present concepts and copy for approval, ensuring consistency and timely delivery of all campaign.
• Day‑to‑day community management to ensure consistent interaction with the audience.
• Advise on paid social media campaigns creative, manage timely content delivery to paid social media agencies with support of the Head of Marketing.
• Receive ad performance metrics and optimize campaigns for maximum ROI, adjusting creative feedback as needed.
• Develop and manage influencer campaigns, including negotiation of deliverables, timelines, and compensation with support of the Marketing Director.
• Track and analyze influencer campaign performance, providing reports on engagement, reach, and ROI.
• Utilize analytics tools to track performance metrics for both organic and paid social media effort.
• Prepare monthly reports outlining campaign performance, audience growth, engagement rates, and recommendations for future strategies.
• Conduct market research and analyze consumer trends to inform marketing decisions and identify growth opportunities.
• Work closely with the Marketing Director, Creative Director and Graphic Designer to ensure cohesive messaging and integrated campaign.
• Provide insights and recommendations based on social media trends to inform product launches and promotional efforts.

Deliverables & Communication

• Social Strategy: Annual organic social media and community management strategies.
• Content Calendar: Monthly calendar outlining planned posts and campaigns.
• Monthly Performance Reports: Detailed reports analyzing the performance of organic and paid social media efforts and influencer campaigns.
• Campaign Briefs: Clear briefs for each brand campaign, including goals, deliverables, and timelines.
• Weekly meetings to discuss strategy, performance updates, and upcoming campaign.
• Ongoing communication through email and project management tools to ensure alignment with brand goals.

Requirements

• At least 4 years managing social media channels.
• Passionate with proven track record of managing social strategy and organic channel growth.
• Experienced in content creation and comfortable occasionally featuring in content.
• Highly‑organized, strategic, and detail‑oriented.
• Excellent understanding of the social‑media landscape.

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