Senior Marketing Manager

Senior Marketing Manager
North East Leicestershire
£50,000-£60,000p.a.

• Are you a commercially minded senior marketer ready to take ownership of the marketing strategy for a unique and growing lifestyle brand?
• Do you have the strategic vision, digital expertise and leadership skills to turn ambitious ideas into measurable commercial results?
• Would you thrive in a hands-on senior role spanning weddings, corporate events, holidays, wellness, wine and visitor attractions?

The Company:
ER Recruitment is excited to be partnering exclusively with Belvoir Castle, a unique consumer-facing Visitor Attraction and Lifestyle Brand with an exciting and diverse portfolio spanning own-brand wine, holiday properties, weddings and conferences, wellbeing and retail.
As the business continues to expand, we are looking for an experienced and commercially focused Senior Marketing Manager to take the strategic lead across these varied areas.
Reporting directly to the Managing Director, this is a high-profile opportunity to shape and drive the marketing strategy across the business, bringing together multiple audiences, products and revenue streams under one clear and compelling brand approach.
You will lead and develop an established marketing team, work closely with senior stakeholders and manage external agencies and suppliers, whilst remaining hands-on and close to the detail.
Role & Responsibilities of the Senior Marketing Manager:

• Develop and own the overall marketing strategy across Belvoir’s diverse portfolio, aligning activity with business and commercial objectives.
• Take responsibility for an annual marketing budget of approximately £300,000, with the scope to review and develop this as the business grows.
• Lead strategic marketing activity across weddings, corporate events, holidays, wellness, wine, retail and the wider visitor attraction.
• Develop clear marketing plans that generate demand, increase awareness and drive revenue across each area of the business.
• Provide strategic oversight and guidance across the visitor attraction marketing activity, working closely with the team already leading this area.
• Develop and maintain a strong, consistent brand proposition whilst ensuring campaigns are tailored to different audiences and buying journeys.
• Lead integrated campaigns across digital, social media, CRM, email, PR, content, events and paid activity.
• Use market insight, customer data and campaign performance to identify opportunities, improve results and inform future strategy.
• Oversee digital activity including the website, social media and digital marketing, ensuring the right external support and agencies are in place.
• Manage and develop the existing marketing team, providing clear direction, motivation, support and accountability.
• Manage external agencies, freelancers and suppliers, ensuring activity is aligned to strategy, delivered effectively and provides value.
• Work collaboratively with Sales, Events, Visitor Attraction, F&B, Property and other teams to ensure marketing activity supports commercial priorities.
• Support the continued development and promotion of Belvoir’s award-winning wine portfolio.
• Oversee PR activity and identify opportunities to increase Belvoir’s profile, reputation and share of voice.
• Monitor and report on marketing performance, budget and commercial return to the Managing Director.
• Remain hands-on and involved in delivery, providing strategic leadership whilst ensuring campaigns and activity are effectively executed.

About You as the Senior Marketing Manager:

• You will have around 10+ years’ marketing experience, ideally having progressed through the ranks and gained broad experience across different areas of marketing.
• Proven ability to develop and implement marketing strategy rather than simply execute campaigns.
• Commercially minded, comfortable managing significant budgets and able to demonstrate how marketing activity has delivered measurable business results.
• Strong digital marketing experience is essential, with a good understanding of websites, social media, CRM, email and digital campaigns.
• An experienced people leader who motivates, develops and supports a team, creating clarity, accountability and a positive working environment.
• Hands-on, proactive and comfortable getting involved in the detail when required.
• Strong brand and creative judgement, with the ability to maintain consistency whilst marketing to different audiences and sectors.
• Confident working with senior stakeholders and external agencies, with the credibility to influence, challenge and bring ideas to the table.
• Highly organised, commercially aware and comfortable managing multiple priorities.
• Experience within hospitality, leisure, tourism, lifestyle, events, FMCG, drinks, retail or another consumer-facing environment would be advantageous.
• Above all, you will be passionate about marketing, commercially focused and excited by the opportunity to shape a varied and growing brand.

Additional Benefits:

• Excellent salary
• Pension
• Staff discounts
• Free parking
• Opportunity to shape the marketing strategy of a genuinely diverse and growing lifestyle brand

Please note by applying for this role you give consent for ER Recruitment to retain your CV for up to 24 months for the purposes of assisting you to find your next role unless you notify us otherwise.
While we aim to get back to all applicants, if you do not receive a response within 7 working days then unfortunately your application has been unsuccessful on this occasion.
We are here to help with your career so please send a copy of your CV to us. If you know of anyone else who is looking for their next opportunity, please feel free to refer them to us or pass on our details.
We look forward to hearing from you

This is a summary of a vacancy from the advertiser. Read the full job description and apply →