Group Marketing Manager

Group Marketing Manager

Salary:£40,000-£48,000 per annum

Location:Ingoldmells,Lincolnshire

Contract:Full-time

Reports to:UK Finance & Commercial Director

The Opportunity

SF Partners are working exclusively with a growing leisure,entertainment and attractions group to recruit a creative,commercially minded Group Marketing Manager.

Operating a varied portfolio of visitor destinations,attractions and events across the UK,the business offers the opportunity to shape marketing activity across multiple brands,audiences and locations.

This is a hands-on senior marketing role combining strategy,creativity and campaign delivery. You will take ownership of the marketing process,from identifying customer opportunities and developing campaign concepts through to delivery,optimisation and performance reporting.

Working closely with the Strategic Brand & Partnerships Manager and wider leadership team,you will develop campaigns that increase visitor attendance,strengthen customer engagement and drive measurable revenue growth.

Key Responsibilities

Marketing Strategy and Audience Development

• Develop,own and continually review the group's annual marketing strategy and calendar.
• Build seasonal and campaign plans around key trading periods,events,attractions and launches.
• Identify priority audiences using customer insight,market research and performance data.
• Develop clear customer propositions and messaging that reflect audience motivations and needs.
• Identify opportunities to attract new visitors,increase repeat visits and grow customer value.
• Present marketing strategies,major campaign concepts and significant changes in direction for senior approval.

Campaign Planning and Delivery

• Take ownership of integrated campaigns from initial opportunity and concept through to launch and review.
• Define campaign objectives,audiences,creative ideas,channel mix,budgets,timelines and KPIs.
• Coordinate activity across digital,social media,email,PR,print,outdoor advertising and on-site marketing.
• Deliver campaigns for seasonal events,new attractions,products,experiences and promotions.
• Manage internal stakeholders,agencies and suppliers to deliver activity accurately,on time and within budget.
• Monitor results throughout each campaign,optimise performance and apply findings to future activity.

Creative Marketing and Content

• Generate original campaign ideas that capture attention and deliver commercial results.
• Identify opportunities across social media,PR,experiences and emerging marketing channels.
• Own campaign messaging,copywriting,creative briefs and content calendars.
• Coordinate designers,photographers,videographers and creative partners to produce effective marketing assets.
• Develop engaging content that builds audiences,encourages sharing and supports brand awareness.
• Ensure content and marketing materials follow agreed brand guidelines and tone of voice.

Digital Marketing

• Own the group's digital marketing strategy and performance.
• Manage website content,SEO,paid search,paid social,organic social media and email marketing.
• Improve online customer journeys,booking funnels and conversion rates.
• Review website,content and advertising performance to identify opportunities for improvement.
• Use data to strengthen customer acquisition,online bookings and repeat engagement.

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