The Email Marketing Specialist will work with the marketing team to develop and execute email campaigns that support business objectives. They will be responsible for creating targeted email lists, designing email templates, writing compelling copy, and analyzing campaign performance. The goal of this position is to create successful email campaigns that nurture leads and engage with customers.
Requirements
Bachelor's degree in marketing or a related field
2+ years of experience in email marketing
Experience with email marketing platforms (e.g., HubSpot, Mailchimp)
Familiarity with HTML and CSS
Strong writing and analytical skills
Responsibilities
Identify target audience and grow our email list
Design and implement direct email marketing campaigns
Proofread emails for clarity, grammar and spelling
Ensure mobile-friendly email templates
Write newsletters including all company updates
Upgrade our email templates using graphics, personalization and advanced features
Ensure prompt and accurate communication with clients via email to minimize unsubscribes
Create email databases for lead generation
Analyze campaign performance and suggest improvements
Report on sales revenue generated from email marketing efforts
Ensure emails follow industry policies and best practices
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