Advertising and Marketing Manager

Currys London Campus at Waterloo
Permanent
Full Time
Grade 4

We’re iD Mobile, one of the UK’s leading mobile virtual network operators. We launched in May 2015 and have over 2.3 million Pay Monthly customers. We’re pretty sure our success has a lot to do with our wide range of feature‑packed plans. We offer everything from super‑value Pay‑as‑you‑go and SIM‑only deals, right up to the latest smartphones from the big‑name manufacturers. We’re delighted about our success so far and have very ambitious plans for the future.

iD Mobile is an exciting place to work. We’re a relatively young and dynamic start‑up, and we value innovation, imagination, and creativity. If you’ve got a great idea, we’ll help you run with it. We’re passionate about finding new ways to address our customers’ needs. We’re a little different to other start‑ups, though, because we’re part of Currys PLC, Europe’s leading electrical and mobile retailer. So, while iD Mobile has only been going for a few years, we’re part of a much bigger family.

As our Advertising and Marketing Manager you will help develop and implement the core marketing strategy, focusing on driving profitable customer acquisition and ROI whilst continuing to develop the iD brand to support increased brand awareness and consideration. You will be responsible for the end‑to‑end management of campaigns across paid media, working closely with our media agency to define target audience and campaign objectives, as well as setting campaign timelines, budgets, and KPIs for tracking success. You’ll also oversee the production process of advertisements, ensuring adherence to timelines, quality standards, and brand guidelines, as well as delivery. You’ll also work collaboratively alongside colleagues who own different areas of our marketing mix, supporting and guiding one‑another to achieve and drive meaningful results.

Key Responsibilities:

Support the development and implementation of a cross‑channel marketing strategy to support acquisition and brand growth
Ownership of “always on” digital advertising activity, working with our Media agency to ensure cost‑efficiency, effective on‑channel performance and ROI
Responsible for advertising asset production and media trafficking, managing multiple agencies to ensure timelines are hit
Managing the relationships, briefs, and output for our Creative and Media agencies; as well as the end‑to‑end management of both brand and acquisition campaigns
Defining and reporting on KPIs with regular analysis of performance using the relevant metrics and data (reach, impressions, click‑through rates etc.) to identify any areas for improvement and optimisation
Collaborating with internal stakeholders to understand marketing goals and target audiences, as well as conducting research to develop strategic advertising plans that align with business objectives

Required Skills & Experience:

c. 2‑3 years’ experience working in a similar or equivalent role
First‑hand experience working in Digital and/or ATL marketing
Ability to manage agency and 3rd party partners
Ability to identify creative and innovative opportunities
Strong verbal and written communication skills
Strong influencing and presentation skills
Budget management experience
Experience in managing people is preferable
Experience in working within the Telecommunications or Subscription based business preferable, but not essential

Why join us:

25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
Private Medical Insurance
Life Assurance
Fantastic colleague discounts on Tech with Currys and iD Mobile
Hybrid working (with an expectation to meet in person 2‑4 times per month)

Join our team and we’ll be with you every step of the way, helping you develop the career you want with new opportunities, on‑going training and skills for life.

Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.

Every voice has a space at our table and we’re committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email and we’ll do our best to help.

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Advertising and Marketing Manager