Destination Marketing Management

About the Role:

VFS Global is seeking dynamic and commercially driven professionals to support a portfolio of international destination development initiatives. The role will focus on promoting global destinations through strategic partnerships, market outreach, and integrated campaigns across tourism, Leisure , MICE and Destination weddings

Key Responsibilities:

• - Support the development and execution of market strategies to promote international tourism destinations
• - Engage with travel trade, wedding planners, media and key stakeholders
• - Drive awareness and demand for destination
• - Identify opportunities in destinations
• - Assist in planning and delivering marketing campaigns, roadshows, and promotional events
• - Conduct market research and provide insights on travel trends, wedding demand, and buyer behaviour
• - Build and maintain relationships with trade partners in the travel industry

Preferred Candidate Profile:

• - Experience in tourism, hospitality, MICE and weddings, or destination marketing
• - Strong understanding of the UK outbound travel and/or international property market
• - Excellent communication and stakeholder management skills
• - Commercial mindset with the ability to drive cross-sector opportunities
• - Flexibility to work across tourism promotion verticals and engaging external stakeholders
• - Experience anywhere between 6-12 years

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