Global Product Marketing Manager

The Global Product Manager sits at the heart of ghd’s Global Marketing organisation, shaping the next generation of iconic beauty‑tech and haircare innovations on a global scale. This role transforms deep consumer insights into visionary product experiences, working in close partnership with Insights, Education, and R&D to define the future of high‑performance hair beauty technology and accelerate ghd’s global growth ambitions.

Location

This role will be based in our London (Soho) office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.

Job Role & Responsibilities

• Lead ghd’s new product development projects across key categories, guiding the front‑end innovation journey while working hand‑in‑hand with the Global Brand team to build a strong foundation for successful market launches
• Collaborate with the Marketing Insight Team to translate consumer needs and market opportunities into actionable innovation strategies.
• Champion the consumer perspective by shaping next‑generation product concepts that bridge insights, market trends, and R&D science—translating technical innovation into bold, accessible language, and collaborating with Marketing Intelligence to validate concepts through consumer testing worldwide.
• Partner cross‑functionally with R&D, Project Management, Education, Design, Packaging, Finance, Legal, and Supply Chain to shape every element of the product proposition, from claims and packaging to copy and financials
• Work closely with the Project Manager to lead your category’s NPD projects, partnering cross‑functionally within the gate process to ensure deliverables are met on time and projects run seamlessly to agreed deadlines
• Create and deliver compelling presentations to the management team and markets, channelling stakeholder input into clear decisions and strategic direction.
• Turn consumer data into actionable insight to shape strategic recommendations for your key categories and drive business decisions
• Keep aware of emerging consumer behaviours, trends, and shifting category and market dynamics to uncover new growth spaces.
• Collaborate with Education and Marketing Insight by inputting into product testing sessions, helping to shape the questions, interpret results, and support a bold and ambitious claims development approach
• Collaborate with Finance and Supply Chain to evaluate new opportunities, build volume assumptions, and input into pricing strategies, ensuring decisions are in line with company’s financial targets
• Provide input into the strategic plan for product categories and take responsibility for executing the wider innovation roadmap.

Requirements

• At least 4 years’ experience in a global marketing role or market brand marketing/category role.
• A genuine passion for the beauty industry and a deep curiosity about consumers and competitors.
• Consumer‑led mindset with a genuine passion for the ghd brand, hair styling, and technology.
• Commercially and data‑driven marketer able to translate insights into compelling sell‑in stories and bold claims.
• Strategic thinker with the ability to balance creativity, consumer focus, and business priorities.
• Excellent organisational ability to manage multiple priorities and projects simultaneously.
• High level of rigor and attention to detail, ensuring quality and consistency across deliverables.
• Thrives in fast‑paced environments, remaining agile and effective under tight deadlines.
• Resourceful, creative, and flexible, with a proactive approach to problem‑solving.
• Positive, can‑do attitude with resilience and adaptability.
• Collaborative team player who builds strong partnerships across functions and geographies.
• Strong presentation, storytelling and stakeholder‑management skills.

Who Are We?

Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!

Merging science and innovation, with luxury beauty and style; ghd combines cutting edge technologies and beautiful designs to create the most technically advanced hair tools in the world. ghd tools deliver “safer for hair” heat styling that have become an essential part of the daily lives of professional hair stylists and consumers globally.

Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!

Values

• Collaborative – We work together to create the extraordinary
• Creative – We foster creativity & excellence to create value for our brands and business
• Courageous – We are agile, entrepreneurial & we own our future
• Connected – We stay connected and ensure we are always consumer first
• Committed – We are responsible for our impact on other & the planet

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