Content Marketing

About NetEase Games:

AsaleadinginternettechnologycompanybasedinChina,NetEase,Inc.(NASDAQ:NTESandHKEX:9999,“NetEase”)providespremiumonlineservicescenteredaroundcontentcreation.Withextensiveofferingsacrossitsexpandinggamingecosystem,theCompanydevelopsandoperatessomeofChina’smostpopularandlongest-runningmobileandPCgames.Poweredbyindustry-leadingin-houseR&DcapabilitiesinChinaandglobally,NetEasecreatessuperiorgamingexperiences,inspiresplayers,andpassionatelydeliversvalueforitsthrivingcommunityworldwide.Byinfusingplaywithcultureandeducationwithtechnology,NetEasetransformsgamingintoameaningfulvehicletobuildamoreentertainingandenlightenedworld.

NetEase’sESGinitiativesareamongthebestintheglobalmediaandentertainmentindustry,earningitadistinctionasoneoftheS&PGlobalIndustryMoversandan“A”ratingfromMSCI. For more information, please visit:

Responsibilities:

• Responsible for building the product content ecosystem, deeply understanding and analyzing the player-driven creative ecosystem. Plan marketing campaigns based on product features, user insights, and trending topics, participate in execution, and take accountability for communication results.
• Oversee and manage the development of the player UGC ecosystem, optimize ecosystem operation strategies, design omni-channelplayer ecosystem operation plans, and drive implementation.
• Monitor and analyze content operation data,employ various operational methods to enhance business objectives, and take responsibility for multiple metrics such as content creation, consumption, and traffic acquisition.
• Establish and maintain relationships with high-quality content creators, conduct periodic user research, and optimize the content ecosystem.

Requirements:

• Bachelor's degree or above, with the ability touse English as a working language;
• Experience in overseas content creator operations and building overseas content ecosystems is preferred.
• Deep understanding and insights into content formats and creation ecosystems such as short/long videos and live streaming,strong content comprehension, and user empathy, with the ability to drive business growth from a user-centric perspective.
• Platform-oriented mindset, with experience inuser, creator, and content operations, skilled in retrospectives, and result-and data-driven approach.
• Strong sense of ownership, excellent project leadership skills, capable of handling multitasking, and independently solve problems with self-driven motivation.
• Proficiency in Chinese is required for this position, as daily communication and collaboration with game development team based in China are essential to the responsibilities of the position.

Note: All UK-based positions are eligible for visa sponsorship .

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