Social Media Manager

You will develop regional social media strategies across an area of the UK, driving social media performance, engagement, adoption, brand awareness, audience growth and lead generation across the Group's brands. The role provides a field-based enablement function, through training, governance, account audits and on-site engagement. The role also leads and develops two Social Media Executives.

Key Responsibilities

Regional social media strategy

• Develop social media strategies aligned to wider business objectives and priorities.
• Identify opportunities to increase brand awareness, audience growth, engagement and lead generation.
• Support localisation of national marketing campaigns.
• Ensure social media activity remains compliant, brand-safe and commercially effective.

Team leadership and development

• Line manage, coach and develop two Social Media Executives.
• Conduct regular 121 meetings, performance reviews and development planning.
• Provide guidance on content creation, stakeholder management and campaign delivery.
• Ensure consistency in ways of working, reporting and social media best practice.
• Oversee management of allocated brand accounts, ensuring content is on-brand, regionally relevant and aligned to demographic targeting.
• Manage social content calendars and campaign planning across allocated brands and channels.
• Monitor content performance and optimise activity based on audience engagement and platform insights.

Branch network support & enablement

• Act as the senior social media contact for approx. 200 branches across the assigned region.
• Provide guidance and support to branch teams and leadership.
• Drive social media adoption and engagement across the network.
• Conduct account reviews and compliance audits to ensure best practice and brand consistency.

Training, education and field visits

• Deliver training sessions for branch teams, managers and new starters.
• Create training materials, social media guides and best practice resources.
• Improve social media capability and confidence throughout the network.
• Undertake regular branch visits across the region.
• Provide feedback, recommendations and performance insights to senior stakeholders.
• Oversee Google Business Profiles, Bing Places and Apple Maps listings across the region.
• Ensure information remains accurate, consistent and up to date.
• Develop and implement strategies to improve local search visibility and customer engagement.
• Monitor customer reviews, ratings and branch performance to improve local search performance and online reputation.

Performance reporting & analysis

• Produce reports and insights for senior stakeholders.
• Monitor KPIs including reach, engagement, audience growth, website traffic, leads generated and Google Business Profile performance.

Skills, Knowledge and Experience:

• Understanding of social media best practice, platform optimisation and commercial social media management.
• Approachable, practical and confident working in the field with branch teams and stakeholders.
• Commercially minded with a strong sense of brand protection and compliance awareness.
• Analytical with the ability to interpret social media performance data.
• At least 3 years' experience in social media.
• Experience managing or developing a team.
• Full UK driving licence and willingness to travel within the region.

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