Social Media Lead

Chainwright is revolutionizing the UK property market by making it easier for buyers and sellers to connect and complete property chains. We're building innovative technology that brings transparency and efficiency to one of life's biggest transactions.

The Role

We're seeking a dynamic Social Media Lead to oversee and drive performance across our social media channels. This role combines creative strategy with data-driven optimization to build engaged communities around property, homeownership, and the future of real estate.

You'll be responsible for managing our presence on Instagram, TikTok, X (Twitter), LinkedIn, and YouTube, creating platform-specific content strategies that resonate with both property buyers and sellers, estate agents, and industry professionals.

Key Responsibilities

• Manage day-to-day posting and scheduling across all social platforms with platform-specific optimization
• Develop and execute content strategies that drive engagement, growth, and brand awareness
• Monitor property market trends, news, and viral moments for reactive content opportunities
• Utilize analytics tools to track performance and optimize content strategy
• Collaborate with product, engineering, and marketing teams to showcase new features and user stories
• Build and engage with our community of homebuyers, sellers, and property professionals
• Track and report on growth and engagement KPIs across all channels
• Stay ahead of platform updates, new features, and emerging social media trends
• Create compelling visual and written content that tells the Chainwright story

What We're Looking For

• Proven experience leading social media strategy and execution, ideally for a tech or proptech brand
• Demonstrated success in growing social media audiences and driving engagement
• Deep understanding of platform algorithms, best practices, and emerging trends
• Experience with social media analytics tools and data-driven decision making
• Strong storytelling abilities with excellent written and visual communication skills
• Ability to work in a fast-paced startup environment and adapt quickly to change
• Creative mindset with the ability to spot trends and create viral-worthy content
• Passion for property, technology, or both
• Self-starter who can work independently and take initiative

Nice to Have

• Experience in the property or real estate sector
• Video editing and content creation skills
• Experience with paid social advertising
• Understanding of SEO and content marketing
• Community management experience

What We Offer

• Competitive hourly rate
• Fully remote - work from anywhere
• Flexible 10 hours per week schedule
• Opportunity to shape the social media strategy of a fast-growing proptech startup
• Work with a small, talented team making a real impact on the property market

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