Content Producer

At Hey Studios, we are building a hardware and software platform for connected, immersive, and screen-free play. We’re combining high-quality content with connected devices to create experiences that spark curiosity, help kids grow, and bring families closer together.

We believe that the world 5 years from today will look and feel very different from today. We’ll see intelligent devices embedded in our environment, accessed through interfaces that can feel almost human.

We want to make sure that this technology is used for good: By providing content for children and families that helps them learn and grow.

The Role

As a Content Producer, you lead the development of new experiences on our platform end-to-end. You will ideate, test, and direct the creation of content that stimulates children’s imagination and allows families to connect with each other.

You will be working at the boundary of digital and physical experiences, using tangible objects, real-time audio, and dynamic storytelling. You will bring content ideas to life by working cross-functionally with writers, game designers, engineers, and visual and audio designers.

As our first full-time content producer, you will have a major impact on the content we create as a company, which is the primary way users interact with our platform. As an early employee, you will also shape the culture of our team.

We want this role to be the most meaningful role of your career: You’ll make content that will improve the lives of millions of families around the world. We also want our company to be the place where you do your best work: With autonomy, curiosity, optimism, and playfulness.

What You’ll Work On

Content Production

• Produce content for our platform that is engaging and fun
• Own experiences end-to-end, from scripts and voice recording to sound design, artwork, and physical objects
• Direct and manage external partners such as writers, voice actors, sound designers, and studios
• Plan and manage schedules and budgets across several experiences and across different stakeholders
• Continuously validate content with families via testing
• Prototype experiences with our creator tooling together with our implementation engineers
• Keep storyverses and characters consistent as each world grows
• Ensure experiences are age-appropriate and safe

Audience and brand partnerships

• Create content that brings about new trends in family entertainment
• Inform the positioning and marketing of our content to audiences (from social media to press)
• Engage with parent and educator communities to inform the development process
• Build and maintain relationships with IP holders and brand partners as our content ecosystem grows

About You

Please reach out if you think you could contribute meaningfully, even if your experience doesn’t perfectly align with everything below.

• You have a background in creative production, game design, screenwriting, or media management
• You have experience as a creative producer working on popular titles aimed at family audiences, across television, video games, board games, or other types of family entertainment
• You have successfully launched and promoted your work to family audiences
• You understand what is appropriate and engaging for children at different ages
• You communicate ideas clearly and am able to work within various constraints, including technical limitations
• You are comfortable with the ambiguity and iteration speed of a startup environment
• You take a deep interest in improving the lives of families and children

Nice to have

• Having worked on interactive game or learning formats
• Experience with physical products, from toys and board games to print production and packaging
• Experience working with licensed IP or brand partnerships
• You have experience growing a content brand on social media
• Some scripting or game-engine experience (Lua, Unity, Godot). While you don’t have to implement experiences yourself, it can be helpful to be able to read them in our scripting language
• Audio and video production skills, such as editing and mixing

The Team

We’re a team of builders who love creatively solving problems and crafting experiences that bring joy to families. People on the team have previously built products at ROLI, Stripe, Twitter, the BBC, Education First, and designed their own games.

We are backed by a special group of early investors: Emerge , our lead investor, specialize in the future of learning. Sarah Drinkwater, who invests as a Solo GP through Common Magic , has deep expertise building products with community at their core. Will Gaybrick, President of Stripe, is one of the key architects behind Stripe’s product platform. Stephen Youngwood has grown a beloved and enduring brand as the former CEO of Sesame Street. They all share our optimism and ambition for this opportunity.

We’re offering a competitive cash salary and generous equity packages that reflect the impact you’ll have on the trajectory of the company.

Everyone at the company gets 25 days of annual leave + their birthday off + UK bank holidays, plus private health insurance for you and your family if you choose.

We’re based in London and work together in person for at least 2 days per week. We’re not about performative in-office time, but understand that the best ideas come from everyone being in the same room together. Our office is part maker studio, part hardware lab, and a space for creativity, focus, and debate. Plus, the real magic happens when families come in to try out what we’ve been working on.

Equity Meaningful equity, vesting over 4 years with a 1‑year cliff

Location London, in person

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