CRM Campaign Lead - B2B/B2C Growth & Personalisation

Birmingham Source: WhatJobs
£60,000–£90,000

Carl Zeiss Vision UK Ltd. is seeking a Campaign & CRM Manager to lead data-driven, multi-channel CRM programmes across B2B and B2C audiences. You will shape strategy, planning and execution, using insight and technology to drive measurable business results.

Role requires strong CRM principles, hands-on Salesforce/Marketing Cloud experience, and the ability to collaborate across Marketing, Sales and Data teams to optimise engagement and ROI. GDPR compliance and data governance are essential.

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