A leading international food manufacturer serving retailers, distributors and foodservice partners in international markets
Responsibilities
Digital Marketing Manager (FMCG) Location: London Hybrid work 2 days a week in the office Salary: between £50,000 per annum and £55,000 per annum depending on experience plus bonus and great benefits Ref: 4339DM
Main duties:
Lead the digital marketing strategy to grow the brand, engage consumers and deliver commercial results across Europe.
Develop and deliver the digital strategy supporting both brand and business growth
Lead and develop the Digital team by setting clear priorities, nurturing talent and driving high performance.
Own the digital marketing budget ensuring investment is effectively allocated and delivers strong commercial returns.
Oversee paid media activity across platforms including Meta, Google, TikTok, YouTube and other relevant marketing platforms
Lead social, influencer and content strategy growing brand awareness, engagement and brand loyalty across Europe
Drive D2C, eCommerce and customer growth focusing on acquisition, conversion, retention and repeat purchase
Manage agencies, media partners and internal stakeholders ensuring strong collaboration and effective campaign delivery.
Drive the use of new digital technologies and AI to improve marketing performance and efficiency
Work closely with Sales, Category and PR teams to ensure digital activity supports wider business goals.
Track digital performance and results using insights to improve campaigns and demonstrate impact
The role:
Develop and deliver the digital strategy supporting both brand and business growth
Lead and develop the Digital team by setting clear priorities, nurturing talent and driving high performance.
Own the digital marketing budget ensuring investment is effectively allocated and delivers strong commercial returns.
Oversee paid media activity across platforms including Meta, Google, TikTok, YouTube and other relevant marketing platforms
Lead social, influencer and content strategy growing brand awareness, engagement and brand loyalty across Europe
Drive D2C, eCommerce and customer growth focusing on acquisition, conversion, retention and repeat purchase
Manage agencies, media partners and internal stakeholders ensuring strong collaboration and effective campaign delivery.
Drive the use of new digital technologies and AI to improve marketing performance and efficiency
Work closely with Sales, Category and PR teams to ensure digital activity supports wider business goals.
Track digital performance and results using insights to improve campaigns and demonstrate impact
Candidate's Profile
Fluent in English (written and spoken) essential
Fluent in Chinese / Mandarin or a European language beneficial but not a requirement
Experience in digital marketing as well as leading a team essential
Background within the FMCG industry highly sought after
Broad digital expertise across paid media, social, influencer, eCommerce, D2C and CRM
Hands-on proficiency with Google Analytics (GA4), Meta Ads Manager, Google Ads, and eCommerce platforms such as Shopify.
Experience managing agencies, media partners and external suppliers
Excellent communication, interpersonal and stakeholder management skills
Passion for food and the food industry
Must have the right to work in the UK
Between £50,000 per annum and £55,000 per annum depending on experience plus bonus and great benefits
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