Marketing Manager - Bmw, Mini & Jlr

At Dick Lovett, we're proud to represent some of the world's most respected automotive brands. We're looking for an experienced Marketing Manager to lead and deliver marketing activity across BMW, MINI and Jaguar Land Rover, helping to drive commercial performance, strengthen customer relationships and support the long-term success of our dealerships.

This is a varied, hands‑on management role within a small in‑house team. You'll help shape marketing strategy, influence senior stakeholders and develop your team, whilst also remaining actively involved in day‑to‑day delivery.

On any given day, that could mean writing a campaign brief, updating a marketing plan, reviewing website content, preparing reports, extracting and cleansing customer data, maintaining social media schedules or helping to organise and host a customer event.

A Role at the Heart of the Business

This is an office and field‑based role that places you at the centre of our business.

You'll spend time building relationships with Heads of Business, Sales, and Aftersales teams, understanding local market opportunities and helping dealerships achieve their objectives. You'll also regularly visit our sites, attend meetings, and support customer events and activations across the Group.

We believe the best marketing decisions are made when people are close to the customer, the product, and the teams they support. As a result, this role is highly collaborative and visible within the business.

Whilst we always take a sensible and pragmatic approach to flexibility when needed, this isn't a role that’s designed to be remote. Success comes from being present, building relationships, and gaining a first‑hand understanding of the business and customers you support.

The Role

Reporting to the Head of Marketing, you'll be responsible for planning, delivering, and evaluating integrated marketing activity across New Car, Used Car, and Aftersales operations.

Working closely with dealership management teams, manufacturer partners, and our in‑house Digital, Content, and Design specialists, you'll ensure activity is commercially effective, aligned with brand standards, and delivered to a consistently high standard.

Your responsibilities will include:

• Developing and maintaining marketing plans aligned with business and manufacturer objectives
• Delivering campaigns across CRM, digital, social media, content, events, and traditional channels
• Personally contributing to day‑to‑day marketing delivery where required
• Managing marketing budgets and ensuring activity delivers a strong return on investment
• Monitoring campaign performance and identifying opportunities for improvement
• Developing CRM communications and customer journeys to improve customer retention and engagement
• Planning and hosting customer events and dealership activations
• Producing campaign, event, and used car performance reporting
• Building strong relationships with dealership leadership teams and manufacturer partners
• Coaching, developing, and supporting members of the marketing team
• Managing agency, supplier, and partner relationships
• Ensuring compliance with manufacturer standards, reporting requirements, and data protection obligations
• Keeping stakeholders informed of plans, activity, and results

About You

You'll be an experienced marketer who enjoys working in a fast‑paced environment where no two days are the same.

You'll be equally comfortable discussing strategy with senior stakeholders, developing a team member, analysing campaign performance or getting involved in the practical delivery of marketing activity.

We'd love to hear from you if you can demonstrate:

• Experience in a marketing management or suitably broad senior marketing role
• Strong practical experience delivering marketing activity yourself, not simply managing it through others
• A commercial mindset and the ability to translate business objectives into effective marketing plans
• Experience of digital marketing, CRM, customer communications, content and/or events
• Confidence working with data, reporting, and campaign performance analysis
• Experience leading, coaching or developing others
• Excellent communication and stakeholder management skills
• Strong organisation, attention to detail, and personal accountability
• A collaborative, positive, and solution‑focused approach

Experience within automotive retail, premium brands or manufacturer‑led environments would be advantageous but is not essential.

More important is your willingness to learn, build relationships, understand the customer, and take genuine ownership of both planning and delivery.

Why Dick Lovett?

Dick Lovett has been looking after customers for over 60 years and remains a family‑owned business today. Our philosophy is simple: Customer Satisfaction through Staff Satisfaction.

We believe that when people feel supported, trusted, and valued, they do their best work. The people who thrive here are those who build strong relationships, take pride in delivering high‑quality work, and are willing to support colleagues when needed.

If you're looking for an opportunity to combine strategic thinking, leadership, and hands‑on marketing within a successful and supportive business, we'd love to hear from you.

• Employee Car Ownership Scheme
• Private Medical Insurance
• Rewards platform – Gym & high street discounts
• Contributory Pension Scheme
• Regular Pay Reviews
• Life Assurance
• Servicing, Parts and Accessories Discounts
• Employee Assistance Programme
• Staff Referral Scheme
• Learning and Development
• Enhanced Family Leave
• Onsite Parking

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