Business Marketing Executive

About The Role

Launchmetrics is seeking a skilled and detail-oriented Business Marketing Executive to lead the planning and execution of high-impact digital and in-person events across our key industries, including Fashion, Luxury, Beauty, Sportswear, Agencies, and Jewelry & Watches. In this role, you will take ownership of coordinating a robust calendar of webinars, workshops, and physical events that drive brand visibility, audience engagement, and business growth.

This position is ideal for a marketing professional with 3-4 years of experience in event management, strong project‑management abilities, and a proactive, collaborative approach. Reporting to the Business Marketing Director, you will work closely with teams across Content, Partnerships, Digital, Sales, and Customer Success to ensure every event runs smoothly and delivers measurable results.

What You’ll Do

• Coordinate the planning and execution of online and in‑person events, including product webinars, flagship thought‑leadership events, and smaller targeted physical events across cities where Launchmetrics operates such as France, Italy, UK, or the USA.
• Manage end‑to‑end event logistics, including scheduling, speaker coordination, venue research and agreements, asset preparation, attendee management, and budget oversight.
• Develop event‑related content and slides, as well as event landing pages and value propositions, in collaboration with content and digital teams.
• Build and manage event registration pages using tools like Unbounce and WordPress.
• Collaborate with Partnerships, Social Media, Digital, Sales, BDR, and Customer Success teams to align on event objectives, promotion plans, and audience engagement strategies.
• Oversee promotion of events to drive registration and attendance, working across multiple channels.
• Manage the follow‑up strategy and activities from events, coordinating efforts with the ABM Executive, Outbound Coordinator, Sales, and BDR teams to ensure timely and effective lead nurturing and identify business opportunities.
• Assist in post‑event processes, including reporting, content repurposing, feedback collection, and follow‑up coordination.
• Track and analyze key event metrics such as registrations, attendance, engagement, and business contribution, providing regular insights and recommendations for continuous improvement.
• Leverage AI tools such as Claude and ChatGPT to streamline event planning, content development, project coordination and operational workflows, accelerating execution across the event strategy.
• Travel to key regions, including the USA, UK, France, Italy, and other strategic locations, to manage and oversee local events for Launchmetrics.

About You

• Bachelor’s degree in Marketing, Communications, Event Management or a related field.
• 3-4 years of experience in event coordination.
• Strong organizational and time‑management skills with exceptional attention to detail.
• Clear and confident communication skills, both written and verbal.
• Ability to collaborate effectively with internal and external stakeholders.
• Resourcefulness and problem‑solving ability, especially in live event environments.
• A proactive mindset with the ability to take initiative and work independently when needed.
• Comfortable working in a fast-paced, cross‑functional, and international environment.

Extra Credit

• Experience with tools like Unbounce, WordPress, and Salesforce.

Benefits

When you become part of our team, you'll have access to growth and advancement possibilities, including a learning and development allowance, a benefits package tailored to each location, and flexible work arrangements, along with support for establishing your home office.

Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If there is anything extra we can do to help you feel at ease during your interview process, please let the PeopleOps team member you’ll be meeting with know.

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