Creative Strategist

Our client is an established UK wellness brand built on clinical quality & evidence-led products is expanding its internal performance team. Selling direct-to-consumer & through premium retail, they are bringing paid social creative in-house to scale acquisition across Meta & new channels.

As their new Creative Strategist you'll be working in a focused, agile team, you will lead the end-to-end creative loop for performance marketing. You will turn customer insights into high-converting ad concepts, write production-ready briefs, & partner with freelance creator networks to test, iterate & scale winning ads.

Key Responsibilities

• Develop insight-driven concept frameworks tailored to key customer segments across Meta & paid social.
• Write clear scripts, storyboards & copy for performance ads, partnering directly with freelance designers & editors.
• Collaborate with performance marketers to analyse ad data, spot trends, & rapidly iterate on winning assets.
• Mine customer reviews, forums & market feedback to discover fresh buying triggers & campaign ideas.
• Direct external creators & editors to ensure output stays high quality & on-brand.

To be considered you can show:

• Strong copywriting & storyboarding skills with a focus on acquisition.
• Comfort interpreting ad data to drive creative decisions.
• Background in D2C, e-commerce, or trust-led categories
• Ability to manage freelance creative talent effectively.
• Flexible hybrid setup (3 days on-site).
• Discretionary bonus scheme & 3% pension contribution.
• 25 days holiday + bank holidays + birthday off.
• Enhanced parental leave & progressive health policies.

In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates.

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