Marketing Manager

Overview

WELCOME TO SITA

At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry.

You’ll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. We don’t just move the world forward-we’re proud to be recognized as a Great Place to Work ® by 79% of our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow.

Are you ready to love your job?

The adventure begins right here, with you, at SITA.

About The Role And The Team

This role is the global lead for marketing campaigns activity in SITA’s Airports Business Unit.

Reporting to the Head of Airports Marketing, this role is responsible for planning, developing, and delivering integrated campaigns that drive increased awareness of SITA and its latest developments and best-in-class products within the Airport Technology sector. Building and top-of-funnel engagement and demand generation on a global scale.

The role serves as a bridge between the Airport Business Unit (BU), Central Marketing, and ‘in‑market’ (GEO) Marketing teams, helping deliver the Airport BU’s growth goals, while ensuring that campaigns are aligned with SITA’s strategic aim for the sector and executed to best‑in‑class B2B technology marketing standards.

In this strategic position, you will design innovative and impactful multi‑channel campaigns – leveraging paid, earned, and owned media across digital and traditional channels. Elevating and maintaining SITA’s marketing leading position while generating Marketing Qualified Leads (MQLs) for airport solutions. You will also coordinate closely with GEO marketing teams (APAC, MEA, EURO, AMER) and BU Solution Specialists (SST) to nurture leads, converting awareness and interest into a tangible pipeline of leads for the GEOs to ultimately progress into new and increased revenue (MQL to SQL conversion).

Collaboration is critical: success in this role means working hand‑in‑hand with BU portfolio teams, GEO marketing, and Central Marketing functions (e.g. brand, content, digital) to ensure campaigns resonate globally while meeting specific, measurable needs.

This role carries significant responsibility for campaign strategy and execution. It entails full ownership of the campaign lifecycle – from initial concept and messaging, through content creation and channel selection, to launch, measurement, and optimization.

As the dedicated campaigns specialist within the Airports BU Marketing team, you will shape how SITA engages the airport industry market: positioning new product innovations, building thought leadership on airport technology trends, and driving lead generation efforts that help to fill the sales pipeline. The impact is large and visible – your campaigns will influence SITA’s growth in the Airports sector and help maintain its reputation as an industry leader.

What You Will Do

• Campaign Strategy & Planning: Develop and own the global campaign strategy for the Airports BU, focusing on industry-wide awareness and demand generation for airport solutions. Identify key themes (e.g., “Airports Innovation”, new product launches, thought leadership topics) and, working in coordination with your marketing colleagues, plan targeted campaigns to build top‑of‑funnel awareness and reputation for SITA in the airport technology space. Ensure each campaign has clear objectives (such as brand awareness, MQL generation, or product launch support), defined target audiences (segmented by tier, persona etc), and established success metrics.
• Integrated Campaign Execution: Execute end‑to‑end marketing campaigns across multiple channels, including digital (web, email, social media, search, webinars) and, working with the wider team, offline (industry events, print, PR). Using a mix of paid, owned, and earned media. Coordinate with SITA’s Central Marketing team for assets and channels under central control (e.g. corporate website, Marketing Automation platform, social media) to deploy campaign content effectively.

For each campaign, manage the creation of compelling content (videos, infographics, white papers, case studies etc.), engaging messaging, and a timeline of tactical activities (e.g. digital ads, email nurtures etc.) that maximize reach and impact.

• Demand Generation & Lead Management: Drive early intent lead generation and nurturing as a core outcome of campaigns. Work closely with GEO teams to global campaigns in their territories, aiming to identify early engagement and generate Marketing Qualified Leads (MQLs) to support the GEO teams and their development of the sales pipeline. Ensure a process is in place to capture, track, and qualify leads from campaigns (e.g. via Salesforce Marketing Cloud). Handing off qualified ‘early leads and buying signal’ insights to GEO teams and SSTs for follow‑up. Monitor the funnel progression (MQL to SQL conversion) and collaborate with Sales Operations to improve lead quality and conversion rates.
• Budget & Agency Management: Own the campaign budget and manage any external agencies or vendors involved in campaign execution. This includes planning and allocating budgets across campaigns and channels to maximize ROI, negotiating with and briefing internal and external agencies and teams (creative, digital, and PR) as needed, and ensuring that deliverables meet quality standards and timelines.

Maintaining rigorous control of campaign spend and seek cost‑effective approaches, benchmarking performance to ensure SITA’s marketing investments yield strong returns.

• Performance Measurement & Reporting: Define Key Performance Indicators (KPIs) for each campaign and regularly report on results. Track metrics such as the number of leads generated, conversion rates, engagement metrics, and contributions to the pipeline and revenue. Use SITA’s analytics tools and dashboards to monitor campaign performance in real‑time and post‑campaign. Provide insight, analysis and a clear read‑out to stakeholders,

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